War Games for Competitive Advantage - Pharma Competitive ...

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<strong>War</strong> Game tests launch strategy and defines actionsMarket segmentationPortfolio planningPh I / Ph II designStrategic positioningPh III Trial DesignFinalise positioning<strong>War</strong> gameCI inputsCopyright Lifescience Dynamics Ltd. 2012Intelligence gathering16Confidential
Testing Launch StrategyTesting key patient segmentFinalise PositioningTesting / Refining key claimsClarifying key messages by stakeholderUnderstanding resources requiredCopyright Lifescience Dynamics Ltd. 201217Confidential
Page 1 and 2: War Games for Competitive Advantage
Page 3 and 4: AgendaDeveloping a differential adv
Page 5 and 6: Developing competitive advantage es
Page 7 and 8: Successful Positioning improves com
Page 11: When to run a War GameWar Game is a
Page 14 and 15: War game supports critical decision
Page 18 and 19: Many other opportunities to run a W
Page 20 and 21: AgendaDeveloping differential advan
Page 22 and 23: Essence of War Game is an iterative
Page 24 and 25: Example war game “Plan”Usually,
Page 26 and 27: Pre event activitiesClarify objecti
Page 28 and 29: Huge benefits of the War Game - imp
Page 30 and 31: Many major companies using War Game
Page 32: AgendaDeveloping differential advan

War Games for Competitive Advantage - Pharma Competitive ...

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