War Games for Competitive Advantage - Pharma Competitive ...

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Competition“If you don’t have competitive advantage, don’tcompete”- Jack Welsh CEO GECopyright Lifescience Dynamics Ltd. 20124Confidential
Developing competitive advantage essential at an early stageThe earlier this is done the betterCopyright Lifescience Dynamics Ltd. 20125Confidential
Page 1 and 2: War Games for Competitive Advantage
Page 3: AgendaDeveloping a differential adv
Page 7 and 8: Successful Positioning improves com
Page 11: When to run a War GameWar Game is a
Page 14 and 15: War game supports critical decision
Page 16 and 17: War Game tests launch strategy and
Page 18 and 19: Many other opportunities to run a W
Page 20 and 21: AgendaDeveloping differential advan
Page 22 and 23: Essence of War Game is an iterative
Page 24 and 25: Example war game “Plan”Usually,
Page 26 and 27: Pre event activitiesClarify objecti
Page 28 and 29: Huge benefits of the War Game - imp
Page 30 and 31: Many major companies using War Game
Page 32: AgendaDeveloping differential advan

War Games for Competitive Advantage - Pharma Competitive ...

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