War Games for Competitive Advantage - Pharma Competitive ...

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A number of key commercial inputs across drug developmentCompetitive intelligence input into drug development processFuture trendsCompetitiveLandscapesScenarioPlanningScientificBreakthroughsStrategy workshopPipelinesKey trial centresOpinion leadersCompetitor trialprogramsCompetitor capabilityCompetitive advantageWar gameWar gamePromotion strategy &tactics-likelyCompetitor reactionsBlindspot analysisNewOpportunityAssessmentIntelligence gatheringCopyright Lifescience Dynamics Ltd. 20128Confidential
Page 1 and 2: War Games for Competitive Advantage
Page 3 and 4: AgendaDeveloping a differential adv
Page 5 and 6: Developing competitive advantage es
Page 7: Successful Positioning improves com
Page 13 and 14: “Positioning” key step in proce
Page 15 and 16: Phase III clinical trial designRigo
Page 17 and 18: Testing Launch StrategyTesting key
Page 19 and 20: Rigorous analysis, action orientedW
Page 21 and 22: Definition of a war game - action o
Page 23 and 24: 3 or 4 team at maximum to gain the
Page 25 and 26: Workshop analysisCopyright Lifescie
Page 27 and 28: War game timelineCommissionDefine m
Page 29 and 30: However, there are some downsides
Page 31 and 32: War game summaryCopyright Lifescien

War Games for Competitive Advantage - Pharma Competitive ...

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