War Games for Competitive Advantage - Pharma Competitive ...

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Pre event activitiesClarify objectives and exact format• Competitor teams• Analysis required / templatesSet date / agree attendees• Send out invitations / clarify objectives and rolesSelect venue and specific requirements• Number of teams / syndicate roomsDecide on intelligence required• Define briefing materials• Secondary (in house reports, multi client etc)• Commission primary if necessaryPrepare briefing materialSend out briefing material• 2 – 1 week before eventCopyright Lifescience Dynamics Ltd. 201226Confidential
War game timelineCommissionDefine materialsand CI requiredSecondary datasearchPrimary datasearchWar game event1 month 2 months 3 monthsChoose venue andplan eventBriefing materialspreparedBriefing materialssent outCopyright Lifescience Dynamics Ltd. 201227Confidential
Page 1 and 2: War Games for Competitive Advantage
Page 3 and 4: AgendaDeveloping a differential adv
Page 5 and 6: Developing competitive advantage es
Page 7 and 8: Successful Positioning improves com
Page 11: When to run a War GameWar Game is a
Page 14 and 15: War game supports critical decision
Page 16 and 17: War Game tests launch strategy and
Page 18 and 19: Many other opportunities to run a W
Page 20 and 21: AgendaDeveloping differential advan
Page 22 and 23: Essence of War Game is an iterative
Page 24 and 25: Example war game “Plan”Usually,
Page 28 and 29: Huge benefits of the War Game - imp
Page 30 and 31: Many major companies using War Game
Page 32: AgendaDeveloping differential advan

War Games for Competitive Advantage - Pharma Competitive ...

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