War Games for Competitive Advantage - Pharma Competitive ...

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Many other opportunities to run a War GameProduct development stageBroad Strategy Detail Strategy TacticalConceptPhase IIPhase IIIPrior to launchLifecycle strategyLocal tactical strategyLicensingCopyright Lifescience Dynamics Ltd. 201218Confidential
Rigorous analysis, action orientedWar Game War gameWar Game War GameBrings together all the key CI elements (bothclinical and marketing)MultifunctionalActs as catalyst for various connections/voicesAction orientedIntelligence gatheringCopyright Lifescience Dynamics Ltd. 201219Confidential
Page 1 and 2: War Games for Competitive Advantage
Page 3 and 4: AgendaDeveloping a differential adv
Page 5 and 6: Developing competitive advantage es
Page 7 and 8: Successful Positioning improves com
Page 11: When to run a War GameWar Game is a
Page 14 and 15: War game supports critical decision
Page 16 and 17: War Game tests launch strategy and
Page 20 and 21: AgendaDeveloping differential advan
Page 22 and 23: Essence of War Game is an iterative
Page 24 and 25: Example war game “Plan”Usually,
Page 26 and 27: Pre event activitiesClarify objecti
Page 28 and 29: Huge benefits of the War Game - imp
Page 30 and 31: Many major companies using War Game
Page 32: AgendaDeveloping differential advan

War Games for Competitive Advantage - Pharma Competitive ...

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