GenNEXTembraces new opportunitiesInitiative focuses on development <strong>of</strong> Tech Valley young pr<strong>of</strong>essionalsAttracting top talent to your organizationmeans not only marketing the positiveaspects <strong>of</strong> the company but alsohighlighting the assets <strong>of</strong> living in TechValley.As a joint, workforce developmentinitiative <strong>of</strong> the <strong>Albany</strong>-<strong>Colonie</strong><strong>Regional</strong> <strong>Chamber</strong> and the <strong>Chamber</strong> <strong>of</strong>Schenectady County, GenNEXT – TechValley Young Pr<strong>of</strong>essionals understandsthat nothing is more important to theour critical missions is workforcedevelopment and our focus onbuilding pr<strong>of</strong>essional capacityfor Tech Valley,” said CandaceAdams Grossjohann, GenNEXTco-chair and research scientist/administrator for the New YorkState Department <strong>of</strong> Health’sBureau <strong>of</strong> Early Intervention. “Itwas also clear through this processthat those who have been involvedin GenNEXT have experiencedboth personal and pr<strong>of</strong>essionalgrowth, as a result.”“We also wanted to summarize whatGenNEXT should provide for youngpr<strong>of</strong>essionals, and that was done withthree simple words, ‘Connect, Develop,Empower,’” said Ken Countermine,GenNEXT co-chair and VP, commercialbanking <strong>of</strong>ficer <strong>of</strong> TD BanknorthCommercial Banking. “Young pr<strong>of</strong>essionalscan see choices that impact their careersor not they are employed at a <strong>Chamber</strong>memberbusiness.The initiative sponors <strong>of</strong> GenNextare: <strong>Albany</strong> Medical Center,Berkshire Bank, National Grid andVerizon. These organizations trulybelieve in the mission <strong>of</strong> GenNEXT andunderstand that attracting talent is a toppriority for the region.Dynamic and diverseYoung pr<strong>of</strong>essionals who become involvedin GenNEXT have an opportunity tomeet and work with others who sharetheir interest in advancing the region’seconomic growth. They gain exposure andnetworking skills, can be mentored by thearea’s top business and community leadersand become involved in more than 4,000businesses and organizations that comprisethe membership <strong>of</strong> both chambers.“To me, the ability to effect changein individual young pr<strong>of</strong>essionals’ lives“ To me, the ability to effect change in individual young pr<strong>of</strong>essionals’ lives is the most exciting part <strong>of</strong> GenNEXT. ”growth <strong>of</strong> a business or region thanattracting and retaining the best andbrightest people.As GenNEXT celebrates its fifthanniversary this year, the group continuesto connect, develop, and empower youngpr<strong>of</strong>essionals and promote Tech Valley asan ideal place to live, work and play.“Over the past year one <strong>of</strong> the outwardchanges we made was in our branding,by highlighting in our name that one <strong>of</strong>and lives pass by every day, so GenNEXTneeds to let them know as quickly aspossible what we have to deliver.”GenNEXT is mainly comprised<strong>of</strong> the 21- to 40-year-old demographic,and its diverse membership includesentrepreneurs, nonpr<strong>of</strong>it workers, bankers,attorneys, engineers, artists and virtuallyany pr<strong>of</strong>ession found in the community.Membership in GenNEXT is open toyoung pr<strong>of</strong>essionals, regardless <strong>of</strong> whetheris the most exciting part <strong>of</strong> GenNEXT,”Grossjohan said. “It is only then that thesphere <strong>of</strong> influence can broaden and thatyoung pr<strong>of</strong>essionals can go on to effectchange in other individuals and the largercommunity system. GenNEXT is a greatway for someone to experience this rippleeffect, continue on their journey <strong>of</strong> lifelonglearning, and solidify their personal andpr<strong>of</strong>essional connections within TechValley.”GenNEXT holds several eventsthroughout the year that provide26 | acchamber.org | techvalley.org
personal and pr<strong>of</strong>essional developmentopportunities. A cornerstone program <strong>of</strong>GenNEXT is the Executive MentorshipProgram, which connects ambitious,young pr<strong>of</strong>essionals with seasoned, highlevelbusiness executives charged withsupporting them in their pr<strong>of</strong>essional andpersonal development.In conjunction with Potratz Partners,GenNEXT recently produced a videoaimed at young pr<strong>of</strong>essionals lookinginto starting careers in Tech Valleyand emphasizing how Tech Valley haseverything a young pr<strong>of</strong>essional is lookingfor when it comes to living, working andplaying in the region. The video combinestestimonials from the region’s youngpr<strong>of</strong>essionals with the cultural, pr<strong>of</strong>essionaland lifestyle highlights <strong>of</strong> the area. Thevideo is available at acchamber.org,techvalley.org and by searching New York’sTech Valley on YouTube.Businesses and organizations areencouraged to link to the GenNEXTvideo from their Web sites. To embed thevideo on your Web site, go to the video’sYouTube page and look for the embedcode on the right hand side. If you’d like,click the gear icon to customize the look<strong>of</strong> the video player. Then copy the codein the embed text box and paste it into theHTML code on an appropriate page onyour Web site. If you have questions orneed assistance, contact Trevor Sparks attrevors@acchamber.org or 518.431.1434.For more information on GenNEXT–– Tech Valley Young Pr<strong>of</strong>essionals orto become involved, contact AmandaCorneau, at 518.431.1436 or amandac@acchamber.org. •September 2010 | VISIONS | 27