Lights, camera, actionVideos highlight <strong>Chamber</strong> business councilsIf you’ve ever wondered what goes onduring the <strong>Chamber</strong>’s business councilevents, here’s your opportunity to see foryourself.The <strong>Chamber</strong> has posted videosfeaturing each <strong>of</strong> its seven business interestgroups –– more commonly referred to asbusiness councils –– online at acchamber.org/councils.aspx and YouTube. Councilsinclude: Business Council <strong>of</strong> Cohoes,<strong>Colonie</strong> Business Council, GenNEXT:Tech Valley Young Pr<strong>of</strong>essionals, SmallBusiness Council, Tech Valley GlobalBusiness Network, Tech Valley Nonpr<strong>of</strong>itBusiness Council and Women’s BusinessCouncil.The videos, produced by CottonHill Studios, Inc., give viewers a sense<strong>of</strong> what a council does, through videoand images from council programs. Inaddition, <strong>Chamber</strong> members discuss whythey are active in a particular council, theAaron Scher, engineer for Cotton Hill Studios, Inc., edits a <strong>Chamber</strong> council videobenefits they receive and why a businessshould consider getting involved in acouncil.“We wanted to showcase ourcouncils, as they are excellent ways for<strong>Chamber</strong> members to make connectionswith other business pr<strong>of</strong>essionals and thecommunity and get pertinent informationto help them grow their business,” saidTrevor Sparks, the <strong>Chamber</strong>’s marketingand online media manager. “They aredesigned for <strong>Chamber</strong> members whomay be unfamiliar about what a council<strong>of</strong>fers and for those who are not part <strong>of</strong>the <strong>Chamber</strong> to show one <strong>of</strong> the ways–– through councils –– that a <strong>Chamber</strong>membership investment can impact theirbusiness in a positive way.”“While most <strong>of</strong> the Web is made up<strong>of</strong> text, video is becoming the best method<strong>of</strong> multidimensional communication asmore and more users are on high-speedconnections,” said Ray Rettig, president<strong>of</strong> Cotton Hill Studios. “Unlike staticforms <strong>of</strong> communication, Web video ismuch more dynamic using both audio andvisual media. Think about the differencebetween looking at a printed page <strong>of</strong>information, compared to having a humanbeing present this same information to youin an interesting, creative and sometimeseven personal way.” •smartbankingfor Businessmake another smartbusiness move.Please join us in welcoming our new commercial banking team.Senior Vice President Commercial Relationship managersPeter Clemente | Wesley John april volk michael QuarantaNow, more than ever, Smart Banking is good for business.You can reach them all at 785-0512legacybanks.com | 800-292-6634memBer fdiCmemBer difma Great BarrinGton | haydenville | lee | lenox | north adams | otis | PittsfieldNY alBany | Greenville | latham | middleBurGh | oak hill/east durham | Whitehall | Windham28 | acchamber.org | techvalley.org
Anchor50thAd_1.qxp 5/7/10 10:44 AM Page 1“On our golden anniversary,we’d like to thank all whohave placed their trustin us the last 50 years.”The partners & associates<strong>of</strong> Anchor AgencyInsurance | Risk ManagementFinancial StrategiesFOUNDED 196061 Colvin Avenue | <strong>Albany</strong>, New York518.458.8908 | anchoragency.comSeptember 2010 | VISIONS | 29