actually contribute to, by targeting universityactivities at overseas students, as a separate(and mistakenly homogenous) group. Betterintegration, an enriched student environment andcross-cultural learning could result, if activitieswere co-ordinated and targeted at all students.A Centre could also have a role to play in liaisingwith Human Resources, addressing staffing issuesnecessitated by globalisation: the appropriatebalance of overseas academic and support staffand appropriate staff development to addresscurriculum, pedagogy and cross-cultural diversity.Of course, none of the above works withoutcomprehensive buy-in and a sustained level ofcollaboration, within and between Schools andProfessional Services, in the pursuit of a commongoal. Achieving success requires new, moreinclusive ways of working that in the short termnecessitate strong support from <strong>senior</strong> managers.So how do we move towards a central functionfor the management of global agendas? The nextsection represents ‘a stage’ in the developmentour thinking.Before we can move forward in a strategic andholistic way, a number of issues internal to the<strong>University</strong> need to be addressed. For example,how will a Centre, outlined in concept above,ensure that we achieve the aims of the CorporatePlan? What can a Centre do that the Schoolsaren’t doing already? How will a Centre enablethe development of new opportunities for globalengagement at BU? In addition, the relativelysmall number of academics engaged in shapingthe international/globalisation agenda meansthat significant staff development may berequired in order to achieve strength and,eventually, excellence (in the sense of a ‘Centreof Excellence’ at BU). Ensuring that the current<strong>University</strong>-wide activities that promote goodpractice at a local level inform the developmentand role of the Centre is clearly an important firststep. As part of our holistic management modelto develop and promote globalisation as auniversity agenda, the following would seem tobe a minimum set of requirements to be fulfilledby a centralised function:• Act as a hub to coordinate and leadcurriculum development in all areas of globalperspectives and internationalisationincluding the development ofcross-institutional units that addressglobal employability.• Work towards the integration of (and learningbetween) UK and International students,fostering a student body with a broadinternational perspective and senseof responsibility.• Contribute to the development of a network ofstrategic international partners (working withthe Schools and International Office), toextend student/staff exchange and globalopportunities, both in <strong>HE</strong> and industry.• Develop an international perspective in theoutlook of academic staff and within curricula.• Contribute positively to institutional reputationand generate income through research andconsultancy activities.This is a tall order. Within most UK <strong>HE</strong>Is, variouscombinations of the above will doubtless be inoperation at some level within the organisation.The suspicion of course is that they are run asuncoordinated 3 , fragmented and at best tacticalinitiatives. The cost to the organisation is induplication of effort, time and resources and thepotential danger of impact on retention,conflicting advice to students and staff andmissed opportunities for learning throughpartnership. It is our belief that the only sensibleway forward is to create a central function thatwill provide a focus for coordination and act asan enabling mechanism to develop (and indeedlead) a more holistic approach, engaging withmultiple agendas across communities. The model(Figure 2) suggests how we envisage thepervasiveness of global perspectives.The aim of the Centre will be ‘to developcross-disciplinary research and activities tosupport the development of global perspectivesand sustainable development across the<strong>University</strong>.’ Cross-institutional working will involvethe challenge of aligning academic endeavour(research, curriculum development and223. Separate articles by Ritchie, E and Middlehurst R, in <strong>HE</strong> Academy Exchange Issue 5, Winter 2006 draw attention to the structural spread of internationalisationinitiatives and issues of lack of coordinationThe Global <strong>University</strong>The role of <strong>senior</strong> managers
enterprise/consulting) with the non-academic,particularly activities currently undertaken by theInternational Office (IO) relating to theinternational experience, including studentexchanges. The ‘academic’ and ‘non-academic’are obviously not clear cut distinctions but withregard to the latter, the Centre will becomeinvolved for example, with the functions of the IOfrom a perspective that is strategic and scholarlyrather than operational (operational defined as:international student recruitment and support).Separating out the outward facing aspects of theIO and re-positioning activities within the Centreshould enable the former to focus on recruitmentwhile the latter enhances ‘internationalisation athome’ in a more coherent way. The spirit ofworking in partnership will be critical to success.Indeed, developing mechanisms for collaborationacross the range of institutional departments andfunctions to ensure that the global perspectivesagenda is a key feature of activity and fullyintegrated will be vital.Attempting to combine the academic with thenon-academic acknowledges what the researchreveals as important: ‘internationalisation iseverybody’s business’ (Middlehurst, 2006) – thechallenge is to find ways to work across the ‘silos’within <strong>HE</strong> and to align academic leadership withthe leadership and activities of professionalservices. The Centre will fulfil a consultancy roleacross the institution, bridging the academic andnon-academic domains but with particularregard in the short-term to the urgent task ofworking with academics to internationalisecourses and develop more inclusive pedagogicapproaches. This will require <strong>senior</strong> managementsupport in the short term, until full buy-inis secured.Figure 2: The Working ModelA holistic approach to the ‘globalisation’ agenda at <strong>Bournemouth</strong> <strong>University</strong>23