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COMMENTARY: LUND’S REVISED TUITION FEE MODELREMAINS A BOTTOM-UP MODEL• Proposed cost model• Government revenue per student and program• plus costs for services and reception (SEK 10,000)• plus housing fee (SEK 7,500)• plus scholarships (SEK 7,500)• plus marketing expenses / costs for agents (17.65%)• Add-on components are largely flat. This should be reconsidered forservice and scholarship add-ons because flat fees do not capture costpositions adequately• Instead, these components could be priced as a percentage-based addonwith upper and lower capsThe result of this approach is a structural under-pricingICG © 2010 Lund University – 7 May 201024
COMPARATIVE UPPER AND LOWER RANGE PRICINGTuition Fees per Year for Selected UniversitiesUniversityRangeBachelor's degreeMaster's DegreeDomestic International Domestic InternationalManchester University(UK)University of Sidney(AUS)University of Washington(WA, USA)lower bound 3,619 € 12,430 € 3,850 € 12,100 €upper bound 3,619 € 28,490 € 37,840 € 37,840 €lower bound 2,549 € 7,200 € 9,000 € 12,000 €upper bound 5,315 € 12,600 € 13,200 € 18,000 €lower bound 5,384 € 17,057 € 7,509 € 16,847 €upper bound 5,384 € 17,057 € 16,742 € 35,026 €Domestic to International = 1:3 / B.A. to M.A. = 1:1 to 1:2Notes: Costs cover only tuition fees, no room and board included. All prices are expressed in Euros. Assumed exchange rates: 1USD=0.7€;1£ =1.1€; 1AUS $=0.6€.Source: Manchester, UW, USYD.ICG © 2010 Lund University – 7 May 201025
Page 1: Lund UniversityPerspectives on Tuit
Page 4 and 5: INTRODUCTION• This presentation i
Page 6 and 7: A HOLISTIC DEMAND PERSPECTIVE ON TU
Page 8 and 9: TUITION-BASED COMPETITITON IN A GLO
Page 10 and 11: LUND’S INITIALLY PROPOSED TUITION
Page 12 and 13: LUND’S REVISED TUITION FEE LEVELS
Page 14 and 15: PROPOSED HT FACULTY PROGRAMS AND PR
Page 16 and 17: PROPOSED K FACULTY PROGRAMS AND PRI
Page 18 and 19: PROPOSED S FACULTY PROGRAMS AND PRI
Page 20 and 21: PROPOSED M FACULTY PROGRAMS AND PRI
Page 22 and 23: PROPOSED FREESTANDING PROGRAMS AND
Page 26 and 27: FURTHER DISCUSSION POINTS• Schola
Page 28 and 29: RECRUITMENT BRAND: CONCEPT• A uni
Page 30 and 31: ACADEMIC BRAND MATRIX - MEASURING A
Page 32 and 33: ABOUT THE ACADEMIC BRAND MATRIX II
Page 34 and 35: ACADEMIC BRAND MATRIX: ACADEMIC PER
Page 36 and 37: BEST PRACTICE ACADEMIC RE-BRANDING
Page 42 and 43: THE RELEVANCE OF INSTITUTIONAL WEBS
Page 44 and 45: LUND PRESENCE ON YOUTUBETop 5 Video
Page 46 and 47: AGENDAIntroductionFees and CostingB
Page 48 and 49: LundROLLING APPLICATIONS CONTINUED
Page 50 and 51: LSE CASE STUDY: BEST PRACTICE MARKE
Page 52 and 53: COMMENTS ON INSTITUTIONAL ONLINE AP
Page 54 and 55: AGENDAIntroductionFees and CostingB
Page 56 and 57: LUND UNIVERSITY WEBSITETop 5 Facebo
Page 58 and 59: LUND UNIVERSITY WEBSITE - MASTER’
Page 60 and 61: REGIONAL STRATEGIES (I)• A 2006 r
Page 62 and 63: REGIONAL STRATEGIES (III)ICG Strate
Page 64: CONTACT INFORMATIONDr. Daniel J Guh

Lund University - Lunds universitet

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