Lund University - Lunds universitet

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INTRODUCTION• This presentation is being delivered as part of a seminar at Lund on 7May 2010.• In the case of further questions, please contact Dr. Daniel J. Guhr bye-mail at guhr@illuminategroup.com, or by phone +1 619 295 9600.ICG © 2010 Lund University – 7 May 20104
AGENDAIntroductionFees and CostingBranding, Web 2.0, and Recruitment BrandAdmissionsMeeting with Lund RepresentativesMarketing, Recruitment, Regional StrategiesICG © 2010 Lund University – 7 May 20105
Page 1: Lund UniversityPerspectives on Tuit
Page 6 and 7: A HOLISTIC DEMAND PERSPECTIVE ON TU
Page 8 and 9: TUITION-BASED COMPETITITON IN A GLO
Page 10 and 11: LUND’S INITIALLY PROPOSED TUITION
Page 12 and 13: LUND’S REVISED TUITION FEE LEVELS
Page 14 and 15: PROPOSED HT FACULTY PROGRAMS AND PR
Page 16 and 17: PROPOSED K FACULTY PROGRAMS AND PRI
Page 18 and 19: PROPOSED S FACULTY PROGRAMS AND PRI
Page 20 and 21: PROPOSED M FACULTY PROGRAMS AND PRI
Page 22 and 23: PROPOSED FREESTANDING PROGRAMS AND
Page 24 and 25: COMMENTARY: LUND’S REVISED TUITIO
Page 26 and 27: FURTHER DISCUSSION POINTS• Schola
Page 28 and 29: RECRUITMENT BRAND: CONCEPT• A uni
Page 30 and 31: ACADEMIC BRAND MATRIX - MEASURING A
Page 32 and 33: ABOUT THE ACADEMIC BRAND MATRIX II
Page 34 and 35: ACADEMIC BRAND MATRIX: ACADEMIC PER
Page 36 and 37: BEST PRACTICE ACADEMIC RE-BRANDING
Page 42 and 43: THE RELEVANCE OF INSTITUTIONAL WEBS
Page 44 and 45: LUND PRESENCE ON YOUTUBETop 5 Video
Page 46 and 47: AGENDAIntroductionFees and CostingB
Page 48 and 49: LundROLLING APPLICATIONS CONTINUED
Page 50 and 51: LSE CASE STUDY: BEST PRACTICE MARKE
Page 52 and 53: COMMENTS ON INSTITUTIONAL ONLINE AP
Page 54 and 55:
AGENDAIntroductionFees and CostingB
Page 56 and 57:
LUND UNIVERSITY WEBSITETop 5 Facebo
Page 58 and 59:
LUND UNIVERSITY WEBSITE - MASTER’
Page 60 and 61:
REGIONAL STRATEGIES (I)• A 2006 r
Page 62 and 63:
REGIONAL STRATEGIES (III)ICG Strate
Page 64:
CONTACT INFORMATIONDr. Daniel J Guh
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Lund University - Lunds universitet

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