Lund University - Lunds universitet

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BEST PRACTICE ACADEMIC RE-BRANDING PROJECT I• Challenge• Boston University is geographically situated amongst some of the world’smost prestigious universities—Harvard, MIT and Boston College• In 2007, university leadership sought a re-branding campaign to helpdistinguish itself in the competitive New England atmosphere• Approach• BU’s rebranding strategy focused on definition—“Boston University as a21st-century university that is modern, urban, confident, diverse, anddynamic.”• By creating and applying “Brand Identity Standards” comprehensively, BUstandardized all communication outlets—from its transportation vehiclesand publications to admissions brochures and websites• According to the 2007 Shanghai rankings, BU was ranked 83; in 2009 theywere ranked 74ICG © 2010 Lund University – 7 May 201036
BEST PRACTICE ACADEMIC RE-BRANDING PROJECT ISources: BU Brand Identity Standards.ICG © 2010 Lund University – 7 May 201037
Page 1: Lund UniversityPerspectives on Tuit
Page 4 and 5: INTRODUCTION• This presentation i
Page 6 and 7: A HOLISTIC DEMAND PERSPECTIVE ON TU
Page 8 and 9: TUITION-BASED COMPETITITON IN A GLO
Page 10 and 11: LUND’S INITIALLY PROPOSED TUITION
Page 12 and 13: LUND’S REVISED TUITION FEE LEVELS
Page 14 and 15: PROPOSED HT FACULTY PROGRAMS AND PR
Page 16 and 17: PROPOSED K FACULTY PROGRAMS AND PRI
Page 18 and 19: PROPOSED S FACULTY PROGRAMS AND PRI
Page 20 and 21: PROPOSED M FACULTY PROGRAMS AND PRI
Page 22 and 23: PROPOSED FREESTANDING PROGRAMS AND
Page 24 and 25: COMMENTARY: LUND’S REVISED TUITIO
Page 26 and 27: FURTHER DISCUSSION POINTS• Schola
Page 28 and 29: RECRUITMENT BRAND: CONCEPT• A uni
Page 30 and 31: ACADEMIC BRAND MATRIX - MEASURING A
Page 32 and 33: ABOUT THE ACADEMIC BRAND MATRIX II
Page 34 and 35: ACADEMIC BRAND MATRIX: ACADEMIC PER
Page 38 and 39: BEST PRACTICE ACADEMIC RE-BRANDING
Page 40 and 41: BEST PRACTICE ACADEMIC RE-BRANDING
Page 42 and 43: THE RELEVANCE OF INSTITUTIONAL WEBS
Page 44 and 45: LUND PRESENCE ON YOUTUBETop 5 Video
Page 46 and 47: AGENDAIntroductionFees and CostingB
Page 48 and 49: LundROLLING APPLICATIONS CONTINUED
Page 50 and 51: LSE CASE STUDY: BEST PRACTICE MARKE
Page 52 and 53: COMMENTS ON INSTITUTIONAL ONLINE AP
Page 54 and 55: AGENDAIntroductionFees and CostingB
Page 56 and 57: LUND UNIVERSITY WEBSITETop 5 Facebo
Page 58 and 59: LUND UNIVERSITY WEBSITE - MASTER’
Page 60 and 61: REGIONAL STRATEGIES (I)• A 2006 r
Page 62 and 63: REGIONAL STRATEGIES (III)ICG Strate
Page 64: CONTACT INFORMATIONDr. Daniel J Guh

Lund University - Lunds universitet

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