Morgan Stanley Global Consumer Conference 2004 - Unilever
Morgan Stanley Global Consumer Conference 2004 - Unilever
Morgan Stanley Global Consumer Conference 2004 - Unilever
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
AC Nielsen Markettrack<br />
Healthy Heart - Canada<br />
Market Share of margarine<br />
88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03<br />
In the US we are clear number 1 in spreads...<br />
… but here’s an example from Canada - Becel<br />
• Sustained growth since launch in 1978<br />
• #1 Margarine in Canada, 41% share<br />
• Highest brand loyalty & penetration<br />
• “Expert source on heart health”<br />
- endorsement by consumers & health care professionals<br />
• Equivalent of a $1billion brand in US<br />
25<br />
%<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0
Change language