Morgan Stanley Global Consumer Conference 2004 - Unilever

Taking the initiative in Asia
Asia
� India - robust defence of market positions
� Japan - step up in innovation activity
� Elsewhere - strong programme of innovation
and activation
Large and growing market, strong positions
Step-up in activity from several competitors in laundry and hair care in
a number of countries.
Actions being taken:
• In India:
- price reductions already in place
- launch of Rin ‘Advance’ laundry powder - superior whitening
• In Japan:
- Lux Super Rich: improved formulation, packaging,
communication
• Innovations targeting large anti-dandruff shampoo segment in India,
China and South East Asia
Confident that these and other initiatives will restore top-line
momentum
7