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the art counseling of patient - American Pharmacists Association

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The Art <strong>of</strong> Patient Counseling 2013P<strong>art</strong> II Guidelines for <strong>the</strong> Local Competitionstate or local pharmacy association may be able to help. When allelse fails, bake sales and car washes are good sources <strong>of</strong> revenue.The Publicity Committee needs to begin work early.There will be three periods <strong>of</strong> time when this committee willbe most needed: early in <strong>the</strong> semester, during <strong>the</strong> sign-upperiod, and immediately prior to <strong>the</strong> awards program.The Program Committee has <strong>the</strong> most time-consumingjob and will require <strong>the</strong> most manpower. This committee mustorganize and conduct <strong>the</strong> first and second rounds, includingsign-up, preparation <strong>of</strong> scenarios, <strong>counseling</strong> sessions, andjudging. The program committee will organize and run <strong>the</strong>awards program, which is a great opportunity to developstudent interest and create anticipation for <strong>the</strong> next year'scompetition. There is a short period <strong>of</strong> time to accomplish alarge number <strong>of</strong> objectives, so it is crucial that <strong>the</strong> programcommittee plan far in advance.The director coordinates <strong>the</strong> activities <strong>of</strong> <strong>the</strong> individualcommittees through <strong>the</strong> committee chairs. Good communicationbetween <strong>the</strong> committee chairs and <strong>the</strong> competition directoris essential to keep things running as smoothly as possible.The committees should meet on a regular basis, at least onceevery week or two, to report any problems and to assess <strong>the</strong>irprogress.The director also serves as a trouble shooter for <strong>the</strong> competition,so <strong>the</strong> ability to predict problem areas is an invaluableasset. Just as <strong>the</strong> director serves as a motivator and coordinatorfor <strong>the</strong> entire local competition, <strong>the</strong> individual committeechair’s role in <strong>the</strong> success <strong>of</strong> <strong>the</strong> competition cannot beoveremphasized. The committee chair must maintain frequentcommunication with committee members. Again, it is stressedthat regular committee meetings are a proven means for maintaininggood communication lines.D. EligibilityStudents become eligible in <strong>the</strong>ir first pr<strong>of</strong>essional year andremain so until obtaining <strong>the</strong>ir first degree in pharmacy. Post-Baccalaureate Pharm.D. students are ineligible for <strong>the</strong> competition.Eligible students who are on clerkships may p<strong>art</strong>icipate.December graduates may p<strong>art</strong>icipate, even though <strong>the</strong>y willhave graduated prior to <strong>the</strong> National Competition. The previousyear's National Winner is not eligible to compete in <strong>the</strong> competition.Students must be members <strong>of</strong> APhA-ASP to p<strong>art</strong>icipateat <strong>the</strong> local and national levels <strong>of</strong> <strong>the</strong> competition.E. PromotionPublicity should begin as early as possible. It would bebest to familiarize eligible students with <strong>the</strong> concept <strong>of</strong> <strong>the</strong>competition during <strong>the</strong> early p<strong>art</strong> <strong>of</strong> <strong>the</strong> fall semester.Although <strong>the</strong> primary target <strong>of</strong> promotional efforts shouldbe students who are eligible to compete, students who are notyet eligible should also be informed <strong>of</strong> <strong>the</strong> nature <strong>of</strong> <strong>the</strong> competitionand what <strong>the</strong>y have to look forward to in <strong>the</strong> future.Several large posters and flyers publicizing <strong>the</strong> competitionwill be distributed to each school by APhA. These materialscan be distributed in class and hung on bulletin boards around<strong>the</strong> school. Place advertisements in student newspapers. It isvirtually impossible to over promote <strong>the</strong> program.Promotion <strong>of</strong> <strong>the</strong> contest to students should be done by <strong>the</strong>students <strong>the</strong>mselves. It is important that this program be clearlyidentified as a student activity conducted by APhA and not beperceived as a faculty activity. Find a time when all members<strong>of</strong> <strong>the</strong> eligible classes can view <strong>the</strong> video <strong>of</strong> <strong>the</strong> previous year’snational winner, such as an APhA-ASP chapter meeting or aDean’s hour. This video will be provided with <strong>the</strong> chapter advisor’scopy <strong>of</strong> <strong>the</strong> Patient Counseling Competition Handbook.5

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