THE SILVER DINER BRAND
THE SILVER DINER BRAND
THE SILVER DINER BRAND
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<strong>THE</strong> <strong>SILVER</strong> <strong>DINER</strong> <strong>BRAND</strong>10/12
Silver DinerAuthentic American ClassicCompany Overview• 3 Divisions• 15 Restaurants• 50 Million in Sales• Mid‐Atlantic MarketplaceSilver Diner AirportReinventing Airport DiningMetro Silver DinerNext Generation Diner
<strong>SILVER</strong> <strong>DINER</strong> CLASSICAn Authentic American Classic
Overviewis an authentic American classic with contagiously friendly service, a retro bar andthe nostalgic appeal of a sophisticated upscale diner. Silver Diner serves all‐daybreakfast, lunch, dinner and late‐night. The first Silver Diner, founded in 1989 inRockville, MD, and remains one of the busiest restaurants of its size in the UnitedStates.
Silver Diner Classic• Silver Diner is the largest chain of dinersin America positioned as an “AuthenticAmerican Classic”• Rockville Silver Diner has annual sales of$5M and serves over 10,000 customers aweek with effective seating ofapproximately 150.• Silver Diner Classic has the highest averageunit volume (approaching $4M) of anycomparable size (5,000 Sq. Ft.) familyrestaurant group in the U.S. with theaverage check of $10.
New Silver Diner Classic Flagship location in Rockville open November 2010
OUR FOOD PHILOSOPHYSilver Diner is about good, fresh food, Healthy and Hearty, thechoice is yours. To deliver you the best products, we buy fresh& local whenever we can. We have partnered with awardwinning local farms that support sustainable agriculture.Our commitment to Fresh & Local is an"ongoing journey" rather than a destination.Silver Diner Executive Chef Ype Von Hengst
Slow RoastedBlack Angus Pot Roast
Antibiotic & Hormone FreeFarm Fresh EggsSeasonal Specials600 Calorie Entrees
Time Segmented CarryoutUnique options forbusy travellers• 2‐Minute Fresh Grab & Go• 5‐Minute Express Paninis• 10‐Minute Full Service Menu• Hand Dipped Milkshakes
RetroAmerican BarFull Bar with aWide Selection• Dedicated Bar Menu• Granite & Mahogany• Flight Monitors & Plasma TVs
Silver Diner leading theAirport industry with our“Farm to Airport” Menuwith ContemporaryAlternatives• Authentic All Day Breakfast• Healthy and Hearty Options• 10-Minute GuaranteedTable Service• Full Alcohol Service• Local farms in your area
METRO <strong>DINER</strong> CAFENext Generation Diner
Overviewis a new and unique dining alternative combining the speed, convenience andmoderate price of quick service concepts with the food quality, service, andatmosphere of a full service restaurant. Serving a broad selection of fresh updatedAmerican Favorites with Healthy options, Metro is The Next Generation Diner.
Metro Diner Cafe• Approx. 2000 to 4,000 Sq. Ft. urban inline fast casual/restaurant hybrid• Targeted towards a higher density upscale environment in mixed‐use property• Best of Authentic American Classics Menu updated for a younger, more urbanhealth conscious customer• 5 Meal Periods –Breakfast, Lunch, Afternoon Chill, Dinner, and Late NightWhat does a Successful Metro Diner Cafe Concept offer Guest?• Counter Ordering and Payment – Food delivered to your table by diner servers• Fast Service – Meals served in 5 mins. With 30 min. dining time• Distinctive contemporary “cool” Fast Casual décor with the soul of a diner• Cutting edge technology
Metro Annapolis
Metro Airport Prototype2,250 sq. ft. Kitchen, Bar & Seating
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