SKYLIGHT BOOKS - McNally Robinson Booksellers

THE TUCCI COOKBOOK
TUCCI, STANLEY
Skylight Books – Hotlist Fall 2012
Starting with simple and delightful antipasti, such as flavorful Caponata, decadent Venetian Seafood Salad, or
aromatic Baked Clams on the Half Shell, the recipes include such tempting pasta and risotto dishes as the rich
and gratifying Lasagna Made with Polenta and Gorgonzola Cheese and authentic and creamy Traditional Risotto
from Milan. Main courses vary from delicate Pork Tenderloin with Fennel and Rosemary and Fruity Roast Duck
with Fresh Figs to wonderful Baked Whole Fish in an Aromatic Salt Crust. Completing this trove of delights are
numerous dolci, such as buttery Plum and Polenta Cake and Traditional Flaky Cake with Mascarpone Sauce.
Readers will feel like a member of the family while thumbing through heirloom photographs and enjoying the
heritage they represent. Brimming with delicious recipes and engaging family lore, The Tucci Cookbook teems
with all the robust flavors of Italian culture and tradition. Buon apetito!
COOKING 1ST PRINTING 50,000
GALLERY 336 PAGES
9781451661255
$39.99 HC
OCTOBER 2012
TYLER FLORENCE FRESH
FLORENCE, TYLER
A new cookbook from the host of Food Network's Tyler's Ultimate and Food 911.
COOKING 1ST PRINTING 100,000
CLARKSON POTTER 304 PAGES
9780385344531
$35.00 HC
NOVEMBER 2012
UNCONSCIOUS BRANDING
VAN PRAET, DOUGLAS
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why
do we persist in asking them directly through traditional marketing research why they do what they do? They
simply can’t tell us because they don’t really know. Before marketers develop strategies, they need to recognize
that consumers have strategies too…human strategies, not consumer strategies. We need to go beyond asking
why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant
and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume
in the modern digital age. Van Praet simplifies the most complex object in the known universe – the human
brain – into seven codified actionable steps to behavior change.
BUSINESS/MARKETING 1ST PRINTING 35,000
PALGRAVE MACMILLAN 288 PAGES
9780230341791
$32.00 HC
NOVEMBER 2012
Ph: 204-339-2093 Fax: 204-339-2094 Email: wendy@skylightbooks.ca 304