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S E P T E M B E R 2 0 1 2INTRODUCTIONNEW LIAMCUSTOMER TOOLSEXISTING LIAMTOOLSLIFE INSURANCECOVERAGE CHECKUPLIFE INSURANCE TAG& CO-OP ADSTo make sure Americans are reminded of the need to include life insurance in their financialplans, the nonprofit Life and Health Insurance Foundations for Education (LIFE) coordinatesLife Insurance Awareness Month (LIAM). Each September, LIFE is joined in this consumereducational initiative by more than 100 of the nation’s leading insurance companies andindustry groups, including Allstate.Leverage the Partnership and Media Power of LIFESeptember 1st kicks off Life Insurance Awareness Month (LIAM) with a national life insurance awareness campaign. For 2012, LIFE will have a newrealLIFEstories insert in the September issue of O magazine. LIFE will also sponsor a Facebook contest titled "Life Happens Moments." The contestwill ask people to share their best life moments based on a new theme each of the four weeks of September. For more detailed information onrealLIFEstories and the contest, click here and choose 'Life Insurance Awareness Month eKit' then click on '2012 Campaign Theme: Life Happens.As a strategic partner with Allstate, the LIFE Foundation offers you a powerful media platform to increase awareness and credibility with your customers.LIFE has coordinated a variety of marketing efforts leading up to and through LIAM to get Americans thinking about their need for life insurance.Buddy Valastro: 2012 LIAM National SpokespersonMaster baker and reality TV star shares his personal story of struggle and hard work afterhis father and breadwinner of the family died, leaving behind no life insurance for support.Valastro's story is now available at www.lifehappens.org/cakebossLIAM Company ToolkitLIAM Company Toolkit gives an overview of all the support materials that theLIFE Foundation offers to help spread awareness throughout LIAM.For Broker-Dealer or Agent Use Only— not for use with or distribution to the public.©2012 Allstate Insurance Company allstate.com 08/12FIN2180-1Buddy Valastro: 2012 LIAM National Spokesperson2
S E P T E M B E R 2 0 1 2INTRODUCTIONNEW LIAMCUSTOMER TOOLSEXISTING LIAMTOOLSLIFE INSURANCECOVERAGE CHECKUPLIFE INSURANCE TAG& CO-OP ADSToo often it’s easy to forget why we do what we do. That it’s about helpingpeople, changing lives. These tools are a way to remind customers of theimportant role life insurance plays in their lives.LIAM Customer ToolsCOMING SOON – NEW Allstate Co-branded realLIFEstories:To order, visit MOD through Agency GatewayOvercoming the Unthinkable: Moses Family (FIN2465)When Jeff Moses died in a plane crash, Amanda lost her husband and Ken Howell lost hisbusiness partner. The accident also took the lives of most of the company’s sales force andput the state of their business in jeopardy. Due to diligent planning with business insurance,however, Ken was able to buyout Jeff’s share of stock to save the company and Amanda wasable to financially support her kids.Insurance Keeps a Business in the Family: Folks Family (FIN2464)Ernest “Peanut” owned a body repair shop he planned to pass along to his son someday. Thanksto the persistence of insurance agent Jon Shoemaker, business insurance also became a part ofhis plan. When Peanut found out he had cancer and not much time to live, he was able to invokea provision on his policy that allowed him to pay off debts and turn the shop over to hisson. Jon says, “It allowed him to go out with dignity.”ComingSoonOvercoming the Unthinkable:Moses FamilyComingSoonInsurance Keeps a Businessin the Family: Folks FamilyLife Happens FlyersThese downloadable flyers, available on the LIAM Company Toolkit, are a fun and humorous wayto remind people that life can be unpredictable. They are intended to make Americans thinkabout the need to plan for life's uncertainties by protecting themselves with life insurance.Life Insurance Needs Worksheet (FIN1486-1)Help customers determine how much life insurance they need to be properly protected.For Broker-Dealer or Agent Use Only— not for use with or distribution to the public.©2012 Allstate Insurance Company allstate.com 08/12FIN2180-1Life Happens FlyersContinue for more on:New LIAM Customer ToolsLife Insurance NeedsWorksheet (FIN1486)3
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Life Happens - AccessAllstate

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