Life Happens - AccessAllstate

S E P T E M B E R 2 0 1 2INTRODUCTIONNEW LIAMCUSTOMER TOOLSEXISTING LIAMTOOLSLIFE INSURANCECOVERAGE CHECKUPLIFE INSURANCE TAG& CO-OP ADSEighty-three percent of consumers believe most people need life insurance, and 65percent believe they need it personally. 1 Raise awareness and let consumers knowthat you are able to protect them with life insurance products from Allstate. Startthe conversation with a letter or email to people you know could benefit from lifeinsurance, like new mothers or a young couple starting a new life together.Reach out to Potential Customers with Resources from TaG &Co-op AdsAllstate’s Co-op Advertising Program provides advertising support to help youestablish a local market presence. What’s more, Allstate pays 50% of the totalcost of your approved co-op advertising media expenses. Available materialsinclude print, internet, and radio. Allstate's TaG (Target and Grow) platform allowsyou to access resources to help promote Life products to new and existing customers.Available materials for your unlimited use include letters, postcards, and emails.To view and order co-op ads, go to Gateway and select Build an AdLife Insurance Co-op Ads: (print and online)• Highlights how new, busy mothers have need for a life insurance review.TaG emailTaG PrintCo-op PrintTo view and order TaG resources, go to Gateway and select Target and Grow (TaG)1Bridging the Life Insurance Knowledge Gap, LIMRA, 2012 (p. 2)Guarantees are based on the claims-paying ability of the issuing insurance company.The Allstate Corporation, as parent, is not responsible for the debts and obligations of Allstate Life Insurance Company and Lincoln Benefit Life Company.Allstate Life Insurance Company is not responsible, as parent, for the obligations of Lincoln Benefit Life Company, American Heritage Life Insurance Company or Allstate LifeInsurance Company of New York.Life insurance issued by Allstate Life Insurance Company: Northbrook IL, Lincoln Benefit Life Company: Lincoln, NE, and American Heritage Life Insurance Company:Jacksonville, FL. In New York, life insurance issued by Allstate Life Insurance Company of New York: Hauppauge, NY.If you have any questions concerning any processes, products, orders, or updates; your Allstate Financial Internal Wholesaler is available at (800)856-0934.For Broker-Dealer or Agent Use Only— not for use with or distribution to the public.©2012 Allstate Insurance Company allstate.com 08/12FIN2180-1