AUSTRALIA'S GREAT SOUTH WEST EDGE National ... - EarthCheck

TRAVEL TIMES & DISTANCES TO COMPETITORDESTINATIONSUnderstanding the barriers faced in arriving in the destination is a key to understanding yourcompetitors. As Singapore is a key international gateway hub, it is used as an aviation hub in thisexample to better understand the competitive environment and the comparative travel times (andtherefore costs) of other Australian destinations.Great BarrierReef = 8 hoursNingaloo: Perth + 2.5 hrsPerth = 5.5 hrsKangaroo Island= 8 hrsEsperance: Perth + 1.6hrsBusselton: Perth + 50 minsAlbany: Perth + 1.2 hrsGreat Ocean Road = 11.5 hrsTasmania =12 hrsThe GSWE National Landscape compares favourably in terms of travel time and cost to keycompetitors such as the Great Barrier Reef, Great Ocean Road, or Tasmania. The lack of directinternational services could be perceived as a challenge, however many international destinations(including the Great Ocean Road) succeed without direct international services.Awareness of the region’s attractions, experiences and products needs to improve for the destinationto succeed.Great South West Edge Experience Development Strategy Discussion Paper24