AUSTRALIA'S GREAT SOUTH WEST EDGE National ... - EarthCheck

GSWE VISITORSThe Great South West Edge includes the ‘Australia’s South West ’(ASW) and the South West corner of the ‘Australia’s GoldenOutback’ (AGO) tourism region. Where possible, data for ASW andRavensthorpe and Esperance (the two AGO towns with visitationstatistics within the GSWE) have been considered.The ASW region received over 1.6M visitors and 7.1M visitornights in the year ending December 2010. Over the same periodEsperance received over 130,000 visitors and 510,400 nights andRavensthorpe received over 21,000 visitors and 97,400 nights.This represents 31% of all visitors and 17% of visitor nights toWestern Australia.The majority of visitors (84% for ASW and 81% for AGO), areintra-state visitors, while the rest are from other states andterritories (9% for ASW and 12% for AGO) and overseas (7% forboth ASW and AGO). While only 7% of visitors are international,overseas visitors represent 19% of visitor nights. In line with statewidetrends, intra-state visitation and nights to the ASW regionhave declined over the from 2002-2010, while internationalvisitation and nights have increased over the same period.On average, international visitors stay for approximately 12 nightsin the ASW region, while intra-state visitors stay 3 nights andinter-state travellers tend to stay approximately 6 nights.In the year ending December 2010 Western Australia receivedapproximately 12.7% of all international visitors to Australia. Themajority (95.7%) of WA’s international visitors go to Perth, withthe second most popular destination being Australia’s South West(17.4% of international visitors), then the Coral Coast (9.1% ofinternational visitors).For the year ending June 2011 the top three international visitormarkets were the United Kingdom (27% of visitors, 17% of nights),New Zealand (11% of visitors, 14% of nights) and Germany (8% ofvisitors, 6% of nights).Source of Visitors and Nights toAustralia’s South WestInternational Visitor DistributionYE December 2010WA’sShare ofAust.Visitors12.7%(1.0%averageannualgrowthfrom 08-10)WA Region’sShare of Visitorsto WAAveragegrowthfor WAregions(08-10)Experience Perth:95.7% 1.0%Australia’s SouthWest:17.4%Australia’s CoralCoast:9.1%Australia’s NorthWest:8.6%Australia’s GoldenOutback:6.3%4.1%-5.0%-1.5%-1.8%Great South West Edge Experience Development Strategy Discussion Paper8