AUSTRALIA'S GREAT SOUTH WEST EDGE National ... - EarthCheck

WHAT IS AN EXPERIENCE DEVELOPMENTSTRATEGY?The development of an Experience Development Strategy (EDS) is one of the final steps towardsbecoming a globally recognised National Landscape. It is a tool for focused destinationmanagement planning, driven by a National Landscape destination brand, to improve the stockof world class experiences and their delivery to the global Experience Seeker market.The Great South West Edge National LandscapeAustralia’s National Landscapes program, a unique partnership between Parks Australia andTourism Australia, provides a long term strategic approach to tourism and conservation in someof Australia’s most iconic natural and cultural environments.National Landscapes aim to achieve partnerships between tourism and conservation to promoteworld class, high quality visitor experiences; enhance the value of tourism to regionaleconomies; increase the role of protected areas in those economies; and build support forprotecting our natural and cultural assets.The Great South West Edge (GSWE) has recently been identified as one of Australia’s NationalLandscapes. Stretching from Bunbury in the west to Cape Arid east of Esperance in the southeast, the GSWE is recognised for its diversity and abundance of attractions and activities thatappeal to Tourism Australia’s ‘experience seeker’ target market. The brand position statementfor GSWE is:An environment concealed and protected by Nature’s whim for millions of years,this globally unique, bio-diverse landscape lays waiting to provide anextraordinary, natural, enriching sensory experience.The Great South West Edge National Landscape boundaryGreat South West Edge Experience Development Strategy Discussion Paper4