Management – Marketing - Tourismtourism – <strong>de</strong>fined as being related with participative activities in the culture of the hostcountry through interactive workshops and inform<strong>al</strong> <strong>learning</strong> experiences.Internation<strong>al</strong> camps are the best schools for children and youth because newinformation is assimilated like in a game, facilitating the <strong>learning</strong> process throughsimilarity, imitation and repetition. The participants of these programs can beaccommodated in university campuses, at families selected by the school, in stu<strong>de</strong>ntapartments or hostels and hotels, <strong>de</strong>pending on age, preference and type of program.The programs inclu<strong>de</strong> education<strong>al</strong>, soci<strong>al</strong>, cultur<strong>al</strong> activities, sports and trips, and maybe achieved through intercultur<strong>al</strong> exchanges, meaning the host country will organizethese programs in the country of origin of young people <strong>al</strong>so.The <strong>de</strong>mand for language-<strong>learning</strong> tourism is growing (over 2% of youngtourists are mainly motivated to travel to learn a foreign language and spend for thesetypes of holidays approximately 3.300$) and the average age of young people whotravel for this purpose is <strong>de</strong>clining. The average length of stay for language-<strong>learning</strong>travels is 5-6 weeks, and the trend is heading towards even longer stays. Great Britain isthe most important <strong>de</strong>stination for language-<strong>learning</strong> tourism, highlighting thedominance of English on the market, but new <strong>de</strong>stinations have started to emerge, suchas: USA, Spain, Austr<strong>al</strong>ia, Japan, Germany, France or Brazil. The suppliers of suchtype of tourism services sign<strong>al</strong> the existence of convergence points between theproducts provi<strong>de</strong>d by them and other sectors of youth travel, such as providing workexperiences, adventure travels, cultur<strong>al</strong> experiences and volunteer work.In some countries of the world, more rigorous statistics are kept for a certainform of youth travel, namely stu<strong>de</strong>nt tourism, either because the reason of travel is tostudy in the country of <strong>de</strong>stination or because universities keep records about thenumber of foreign stu<strong>de</strong>nts. Therefore, in New Zeeland, the number of travels foreducation<strong>al</strong> purposes grew by 60% between the years 2000 and 2005, reaching over50.000 arriv<strong>al</strong>s per year 48 . The number of young people who travel for work during theholidays registered an increase in recent years <strong>al</strong>so. The United States Department ofCommerce collects statistic<strong>al</strong> data about the tourism practiced by stu<strong>de</strong>nts through the“I-94 traveler” program, a program that i<strong>de</strong>ntifies travelers, which monitors <strong>al</strong>l types ofvisas. In 2004, the number of visas for stu<strong>de</strong>nts who came from abroad was 492.000,higher by 3.5% than in 2003 (this figure exclu<strong>de</strong>s stu<strong>de</strong>nts from Canada and Mexico,because they don’t need a visa to enter the United States of America).Volunteer programs represent another important form of youth travel. Theactivity period as volunteers may vary from a few weeks to a year, during which theparticipant is provi<strong>de</strong>d with accommodation, me<strong>al</strong>s, transport and pocket money. Theseprograms don’t inclu<strong>de</strong> work permits in the host country, because it is a voluntaryactivity. Young people will <strong>al</strong>so benefit of language courses, he<strong>al</strong>th insurance, a fewday off each month, etc. A recent study 49 shows that the volume of the volunteer glob<strong>al</strong>market is 1.6 million people per year, with a v<strong>al</strong>ue between 1.7 and 2.6 billion dollars.Youth volunteering is an important market for some countries, and the areaswhere it can be practiced are varied: environment<strong>al</strong> protection, arts and culture,activities with children, young people or el<strong>de</strong>rly, sports and recreation.48 Jarvis, J. and Peel, V.M., Study backpackers: Austr<strong>al</strong>ia’s short-stay internation<strong>al</strong> stu<strong>de</strong>nt travellers. Paperpresented at the ATLAS Backpacker Research Group Meeting, Bangkok, September 2005.49 Richards, G., WYSE Work Abroad Member - Volunteer Programmes 2008, Publisher WYSE TravelConfe<strong>de</strong>ration, 2008.119
<strong>Revista</strong> <strong>Tinerilor</strong> Economişti (The Young Economists Journ<strong>al</strong>)In Romania, due to the fact that not <strong>al</strong>l young people have access to an a<strong>de</strong>quateeducation, various volunteer organizations are getting involved in organizing classes ondifferent subjects (foreign languages, IT, environment, etc.). Thus, the Youth Action forPeace Romania association organizes with the help of its volunteers a series of freeclasses for disadvantaged youth that aim for young people to acquire new knowledgeabout languages and IT.Volunteer camps represent opportunities to explore the potenti<strong>al</strong> offered by aninternation<strong>al</strong> group of young people who work together to implement a project, to<strong>de</strong>velop di<strong>al</strong>ogue, to have fun and to interact with loc<strong>al</strong> communities.In or<strong>de</strong>r to consolidate and promote polities which stimulate volunteering, theEuropean Union <strong>de</strong>clared 20011 the European Year of Volunteering.Tourism practiced by young people with the purpose of gaining workexperience, namely “work and travel” programs, represents a market niche that isgrowing continuously at glob<strong>al</strong> level. It is the type of tourism with the most emphasizeddynamic within in<strong>de</strong>pen<strong>de</strong>nt travels on the youth travel market. Most “work and travel”programs originate from youth exchanges organized in the countries that have signedpartnerships of this kind, being popular in regions like North America, Western Europeand Austr<strong>al</strong>asia. By far, the most known <strong>de</strong>stination of this type of programs is theUnited States of America, followed by Austr<strong>al</strong>ia, Canada, Great Britain, France, Spain,Greece, etc. According to studies, over 7% of the glob<strong>al</strong> youth travel market is related,in one way or another, to working abroad, and these tourists spend an average of 3.200$/trip 50 , but over 40% of the tot<strong>al</strong> cost is gained by working at the <strong>de</strong>stination. Mostyoung people who participate in work & travel programs take the <strong>de</strong>cision to travel andwork abroad based on the information gathered from friends who have experiencedsuch programs, and the average length of such trips is approximately 6 months. Themain advantages gained by young people who participated in such programs are:- Gaining work experience in a different cultur<strong>al</strong> environment;- Improving a foreign language;- Establishing contacts with people from <strong>al</strong>l over the world;- Visiting other places;- The opportunity to express freely and to have fun with other young people;- The opportunity to earn a significant amount of money.“Work and travel” programs are mainly aimed at young stu<strong>de</strong>nts, but <strong>al</strong>so atyoung graduates who take “a year off” between high school and university. It isestimated that tourism practiced by youth who have a “sabbatic<strong>al</strong> year” is quantifiedaround 1-1.5 million travels per year, and most travels of this type are in<strong>de</strong>pen<strong>de</strong>ntlyorganized.Cultur<strong>al</strong> exchanges, as a form of youth travel, have consi<strong>de</strong>rable impact overthe attitu<strong>de</strong> of young people, inducing them the spirit of cultur<strong>al</strong> tolerance andun<strong>de</strong>rstanding, the feeling of interperson<strong>al</strong> trust and i<strong>de</strong>ntification with glob<strong>al</strong> problems.In other words, the direct benefits achieved by young people from participating in suchexchanges are materi<strong>al</strong>ized in: the <strong>de</strong>velopment of the ability to better un<strong>de</strong>rstand theculture of other people, their own person<strong>al</strong>ity and i<strong>de</strong>ntity, as well as the feeling ofbelonging to the common <strong>de</strong>stiny of humanity.50WYSE Travel Confe<strong>de</strong>ration, Work Abroad Market Barometer, March 2009,http://www.wyseworkabroad.org/port<strong>al</strong>/page/port<strong>al</strong>/MenuSecSiteWYSEWA/MenuResearch#WYSE%20Work %20Abroad%20Market%20 Barometer%202009120
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REFERENCES1. Andone I.,Tabără N.2
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