Adare Destination Plan - Library/Limerick Studies

Adare Destination Plan - Executive SummaryAdare Heritage TrustAdare Heritage Trust Ltd – Adare Destination PlanVision and Action PlanAD22AD23Explore in more detail the options for developing new attractions and activities to the village centre to create additional mass of interest and to targetspecific groupsSupport project promoters by establishing thefeasibility of developing additional visitorattractions within AdareContinue to explore the deliverability ofinitiatives and attractions, particularly thechildren’s play area and other activitiesthat are likely toappeal greater to family and niche audiencesATSGAttractionPromoters, WLR,LCCATSG LCC, WLRA series of additional attractionproposals have been identified,however they are different stages ofthe development and planningprocess. The feasibility of theproposals should be tested with a viewto identifying the most appropriateproposals for support, with particularemphasis to be given to marketsupport, financial feasibility, andoperational matters.Continue to develop, promote and support the cultural theme through the hosting of regular and periodic events and festivals, especially those that have adirect synergy with Adare’s character and setting*@@@*£AD24AD25AD26AD27Support event promoters by ensuring that allevents are actively promoted and marketedEstablish the feasibility of developing additionalannual events within AdareEncourage new and co-ordinated eveningentertainment, utilising wherever possible theVillage Hall, the AHC, Churches, and the AdareCourt HouseEncourage the establishment of an extendedMonthly Farmers Market, and explore thepossibility of an annual Continental MarketATSG Event Promoters *ATSG LCC, WLR, FIAD25 ATSG WLTN The prospects of new events should *be examined where gaps are evident.AD25 ATSG WLTN, WLR, LCCEvents broaden market horizons andcan be used to encourage visits duringoff-season and shoulder seasonperiods.Adare’s events need to be coordinatedinto a clear annual eventsprogramme.Local and regular events need to beco-ordinated and marketed, withtimings to support visitor demands*@@£*@@AD28Continue to support and market key themes such as boutique retail, weddings and indulgence and pampering offers, horse riding and angling, all ofwhich are available to a good quality standard in AdareEncourage local tourism enterprises tojoin the West Limerick Tourism NetworkWLTN AHT, FIA Tourism Network for Adare, throughthe West Limerick Tourism Networkwhich is already established, will helpoperators co-ordinate activities andcampaigns, and package more*FINALJanuary 201337February 201317 of 21