Adare Destination Plan - Library/Limerick Studies

Adare Destination Plan - Executive SummaryAdare Heritage TrustATH1ATH2ATH3ATH4ATH5ATH6ATH7Adare Heritage Trust Ltd – Adare Destination PlanVision and Action PlanAdare Destination Gateway Action PlanPromote access to, and joint marketing with, other destinations, assets and attractions across County Limerick and the Shannon RegionWork with other destinations, assets andattractions (ideally through existing channels) topromote the strategic importance of Adare as ameans of dispersing visitors throughout CountyLimerick and the wider Shannon RegionEnsure the AHC/TIO presents quality visualsand information on the other key attractions,assets and destinations in County Limerick andthe Shannon RegionEnsure Adare is included within marketing andpromotional campaigns covering CountyLimerick and the Shannon Region, and isregarded as a valuable distribution channel forthese promotional initiativesAD31, AD32,AD33, AD34ATSGAHCManagement/TIOManagementFI, WLTN,Other destinationsand assets inLimerickFIATSG LCC, FIFor Adare to act effectively asdestination that attracts and thedisperses visitors in the County andRegion the village must first featureprominently as a destination withinCounty Limerick and the ShannonRegion; and then promote access toother destinations and attractions.Establish trails links and trail extensions that link Adare into the wider trail network, especially in relation to driving and cycling trailsCreate link trails using short sections of road tolink Adare with the existing driving trailsExplore the potential for establishing anadditional driving trail to encapsulate NewcastleWest and AbbeyfealeExplore the prospect of creating a series ofcycling trails from Adare, including the creationof cycle amenities at the AHC (e.g. cycle hire,secure lock-up facilities)Explore the prospect of extending the RiversideWalking Trail through to Ferrybridge, andperhaps beyond to the River ShannonLCC, FI ATSG, WLRLCC, FI ATSG, WLRLCC, FI ATSG, WLRLCC, FI ATSG, WLRCounty Limerick already has a seriesof trails, however Adare is not fullyintegrated into them all. Adare has theadvantage of having significantaccommodation stock. This positionshould be used for the benefit of thewider County Limerick area by linkingAdare into these trails, andencouraging overnight visitors toexplore the wider area.The prospect of new leisure trailsusing off-road routes is likely to requirea significant amount of planning, andwill be reliant on securing permissiveroutes.Use of the railway line for leisurepurposes will only be realised if theline is not re-instated for freight.FINALJanuary 201340**£***@£**@@£**@@£**@@££February 201320 of 21