Adare Destination Plan - Library/Limerick Studies

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Adare Destination Plan - Executive SummaryAdare Heritage TrustDestination Plan Vision3. Destination Plan Vision3.1 The vision for Adare as a visitor destinationneeds to emphasise the reasons why a visitorwould find a stay - be it day or overnight - to thevillage rewarding; namely to discover its built andmedieval heritage, meander through its attractiveMain Street and Park; and spend time engagingwith its activities, retail, catering and cultural offers.3.2 It is also important for the vision to reflect Adare’sdual tourism role as a strategic destination forCounty Limerick and the Shannon Region. Adarehas significant accommodation stock, goodtransport connectivity and is an attractive setting inits own right; each of which is essential in presentingAdare as a defined visitor base. In this role, visitorswill be encouraged to utilise these strengths toenable them to experience the very best of CountyLimerick and the Shannon Region. This is oftenreferred to as a ‘hub and spoke’ - or ‘attract anddisperse’ - strategy to destination management. Itis from this position that Adare will be able to fulfilits strategic role as a destination for the benefit ofthe wider area.3.3 The following vision statement presents the basisfrom which appropriate tourism products andpackages should be developed within Adare overthe next 5 years:Adare as a Destination:By 2018, Adare is to become a ‘mustsee’ destination with a strong reputationamongst local, national and internationalvisitors for delivering high qualityheritage, accommodation, retail, activityand catering packages.Adare as a Tourism Hub:By 2018, Adare will also act as atourism hub from which visitors willbe encouraged to explore the widerCounty Limerick and Shannon Regionthrough a series of touring trails; highquality information and imagery; andjoint packaging with other key assets,attractions and activities.3.4 The delivery of this vision will require the cooperationand co-ordination of key stakeholders inthe form of national, regional and local agencies,local businesses, community groups and locallandowners. Fundamentally, it will be importantto ensure that each stakeholder recognises that,whilst ‘Adare’ represents the ‘brand’ that can bepresented to visitors, the overall experience ofthe visitor (and thus their inclination to return orrecommend) will rely on the quality of the customerservice that is being offered at every stage of theirvisit.February 20136 of 21
Adare Destination Plan - Executive SummaryAdare Heritage Trust4. Key ObjectivesAdare as a Visitor DestinationMaximise the attractive setting of AdareVillage to encourage more stops andlonger stays in Adare, particularlyamongst coach tours and independenttourers:• Ensure visitor signage and the visitor ‘welcome’to Adare is clear, well defined, and sympatheticto the overall character of the village.• Utilise the Adare Heritage Centre as a meansof imparting vital information on the means ofaccessing and enjoying Adare’s key assets,attractions, retail, catering and activities offering.• Strengthen the accessibility of key attractionsand assets within Adare to ensure that a greaterlevel and breadth of visitor audiences are beingreached.• Ensure that the ‘centre’ of Adare presents anattractive setting where visitors can clearlyidentify with reasons to stop and take time toexplore the village.February 20137 of 21
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Adare Destination Plan - Library/Limerick Studies

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