Chapter 1 Introducing Social Psychology
Chapter 1 Introducing Social Psychology
Chapter 1 Introducing Social Psychology
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09.02.2012“ABCs of <strong>Social</strong> <strong>Psychology</strong>”• Affect• Emotions, feelings, and mood• Behavior• Verbal and nonverbal action• Cognition• Thought, sensation, perception, processing, and memory<strong>Social</strong> <strong>Psychology</strong>• “Is the scientific investigation of how the thoughts, feelingsand behaviors of individuals are influenced by the actual,imagined, or implied presence of others”• Philosophy ?• Folk Wisdom /Common sense?<strong>Social</strong> <strong>Psychology</strong>• “Is the scientific investigation of how the thoughts, feelingsand behaviors of individuals are influenced by the actual,imagined, or implied presence of others”• What is “scientific investigation”? How different is it fromother ways of knowing?• A set of procedures used to gather, analyze, and interpretinformation.• Systematic, empirical, objective, logical, testable (falsifiable)• (Mainstream) <strong>Social</strong> psychology is an experimentallybased science.2
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