Chapter 1 Introducing Social Psychology

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09.02.2012“ABCs of Social Psychology”• Affect• Emotions, feelings, and mood• Behavior• Verbal and nonverbal action• Cognition• Thought, sensation, perception, processing, and memorySocial Psychology• “Is the scientific investigation of how the thoughts, feelingsand behaviors of individuals are influenced by the actual,imagined, or implied presence of others”• Philosophy ?• Folk Wisdom /Common sense?Social Psychology• “Is the scientific investigation of how the thoughts, feelingsand behaviors of individuals are influenced by the actual,imagined, or implied presence of others”• What is “scientific investigation”? How different is it fromother ways of knowing?• A set of procedures used to gather, analyze, and interpretinformation.• Systematic, empirical, objective, logical, testable (falsifiable)• (Mainstream) Social psychology is an experimentallybased science.2
09.02.2012Social Psychology• “Is the scientific investigation of howthe thoughts, feelings and behaviors ofindividuals are influenced by theactual, imagined, or implied presenceof others”• Who is this “others”?At the heart of social psychologyis social influence:• Humans are social animals whose behavior is both influencedby (are products of) and influences (produces) the socialenvironment• Dynamic relation between the social and environment• Individuals is a combination of both social and cognitiveprocesses• Individuals construe situations, or construct own realitiesWhat are other disciplines that studyhuman beings?• Within the Social Sciences?• Within Psychology?3
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Chapter 1 Introducing Social Psychology

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