Program Announcement 2013 - 14 - Institute of Business ...
Program Announcement 2013 - 14 - Institute of Business ...
Program Announcement 2013 - 14 - Institute of Business ...
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Academic Departments & Courses on <strong>of</strong>ferDepartment <strong>of</strong> MarketingS.No. Name <strong>of</strong> CoursePsychology Courses (Contd...)15 PSY362 Abnormal Psychology16 PSY363 Psychology <strong>of</strong> Human Emotion17 PSY401 Language, Memory, and the Human Mind18 PSY491/492 Culminating ExperienceDepartment <strong>of</strong> MarketingS.No. Name <strong>of</strong> CourseMarketing Courses (32)1 MKT201 Principles <strong>of</strong> Marketing2 MKT301 Methods <strong>of</strong> <strong>Business</strong> Research3 MKT401 Marketing Issues in Pakistan4 MKT451 Advertising5 MKT452 Consumer Behavior6 MKT453 Sales Management7 MKT454 Personal Selling8 MKT455 Retail Management9 MKT456 Export Marketing10 MKT457 Dynamics <strong>of</strong> Distribution and Logistics11 MKT458 Public Relations12 MKT460 Direct Marketing13 MKT461 Brand Management<strong>14</strong> MKT462 Essentials <strong>of</strong> Demand & Supply15 MKT501 Marketing Management16 MKT505 Advanced and Applied <strong>Business</strong> Research17 MKT551 Advertising18 MKT552 Consumer Behavior19 MKT553 Entrepreneurial Management20 MKT556 Social Marketing21 MKT558 Customer Ascendancy22 MKT559 Supply Chain Management23 MKT561 Brand ManagementS.No.242526272829303132Name <strong>of</strong> CourseMarketing Courses (Contd...)MKT566 Media ManagementMKT586 RetailingMKT651 Personal SellingMKT653 Sales ManagementMKT656 Services MarketingMKT657 Strategic MarketingMKT658 <strong>Business</strong> to <strong>Business</strong> MarketingMKT659 Global Marketing ManagementMKT752 Seminar in Marketing28
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