SUSTAINABILITY REPORT - Seylan Bank

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Seylan Bank PLC Annual Report 2010 159Scale of OperationsAs at 31st December 2010 the total assets ofthe Bank was Rs. 149.9 Bn., with total equity ofRs. 12.1 Bn. and a staff strength of 3,622. Duringthe year under review the Bank posted a grossincome and profit after tax of Rs. 20.0 Bn. andRs. 1.2 Bn. respectively. More information may befound in the Financial Statements as well as in theTen Year Summary and Summary of PerformanceIndicators given elsewhere in the Annual Report.AwardsThe Bank won the Bronze Award in the overallBanking Sector at the ICASL Awards.Mr. Lalith Withana, Director Seylan Bank receiving Bronzefor the Bank’s Annual Report at the ICASL Annual ReportAwards Ceremony 2010.The Bank won the Gold Award for the TurnaroundBrand of the Year at the Brand Excellence Awards2010 of Sri Lanka Institute of Marketing.At the 24th Annual International ARC Awardsheld in New York last September 2010, the Bank’sAnnual Report for 2009 won a Gold for its ExecutiveChairman’s Letter, a Bronze in the Non-TraditionalAnnual Reports category, 2 Bronzes for InteriorDesign and Cover Photo Design and an Honours forPhotography.At the League of American CommunicationsProfessionals - Vision Awards for publicationsproduced in 2009, the Bank’s Annual Report wonthe Overall Gold Award in the Commercial Bankscategory as well as the Gold Award for the MostImproved Annual Report from the Asia Pacific Region.REPORT PARAMETERSReport Framework and FrequencyAs in the previous year, we have prepared thisSustainability Report against the Global ReportingInitiative (G3) guidelines. We have also been guidedby the International Federation of Accountants(IFAC) Sustainability Framework.Unless otherwise stated, the period covered bythis Report for the information provided is calendaryear 2010 (which coincides with our financial year).The previous Sustainability Report of the Bankcovered 2009, which was included in our AnnualReport of that year and released in February 2010.The Bank produces these reports annually.Any questions or comments on thisSustainability Report may be directed to theExecutive Director of Seylan Bank PLC,Mr. R. Nadarajah on his direct Telephone Number2456752, Fax Number 2452597 or e-mail addressnadarajahr@seylan.lk.Mr. Kamal Deshapriya - AGM Marketing receiving theGold Award at the SLIM Brand Excellence Awards -Seylan was the ‘Turnaround Brand of the Year 2010’.
160Seylan Bank PLC Annual Report 2010Scope and CoverageThis Sustainability Report covers topics andindicators that reflect the Bank’s most significanteconomic, environmental and social impacts and/or those which would substantively influence theassessment and decisions of our stakeholders.Given the disparate nature (and interests) of variousstakeholders, the Bank is compelled to strategicallydefine its key stakeholders to ensure materialityin its engagement and reporting. Accordingly, theBank defines its principal stakeholders as investors,customers, employees and the communities inwhich it operates. This Report provides an overviewof how the Bank contributes to the improvement ofeconomic, environmental and social conditions of itskey stakeholders and how it manages such impacts.Further, we declare that this SustainabilityReport is restricted to the activities of Seylan Bankalone, and does not include any of its subsidiaries.GOVERNANCE, COMMITMENTS ANDENGAGEMENT GOVERNANCEGovernanceCorporate governance, given its critical importance,has been discussed in detail through a separatereport that is an integral part of the Bank’s AnnualReport.Sustainability StewardshipOur corporate responsibility mechanism is drivenby a board appointed Sustainability ManagementSubcommittee which formulates strategies in linewith the core business of the Bank. The Committeeis assisted by three committees focusing onEconomic, Environmental and Social aspects,which are staffed by senior management personneland volunteers. The Assistant General Manager,Finance-functions as the ‘Sustainability Champion’,and 90 ‘Sustainability Wardens’ comprising Bankstaff who have volunteered to implement thevarious sustainability initiatives at Branch andRegional level.EnvironmentManagementSub CommitteeBoardSustainability SteeringCommittee of the BoardEconomicManagementSub CommitteeSustainability Wardensfrom BranchesStakeholder EngagementSocialManagementSub CommitteeWell managed stakeholder relationships strengthenbusiness. The converse is also true. Hence, the Bankduly considers the identification and the engagementof its various stakeholders as a vital process withinits business operations. Stakeholders are mappedby the level to which they can influence the Bank,and also by the level to which they may be influencedby the Bank. The Bank then targets its engagementstrategy based on materiality.Our main stakeholder groups are:• Investors - shareholders, debenture holders• Customer - depositors, account holders,borrowers, etc.• Employees• Suppliers of goods and services• Correspondent banks – local and international• Regulators• The community in which we operate• Others - business partners, principals, civicsociety, pressure groups, media, industrypeers, competitors.
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SUSTAINABILITY REPORT - Seylan Bank

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