LOOK AT US NOW - Transfield Worley

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THE TRANSFIELD SERVICES BUSINESS MAGAZINE4transfieldservices.comFEATURELOOK
transfieldservices.comTHE TRANSFIELD SERVICES BUSINESS MAGAZINE5Over the last 10 years our business has grown so rapidly, and ourservice offerings and geographies have become so diverse that it hascaused confusion around who we are, what we do, and what makesus different from our competitors.It was particularly difficult to explain in a simple way what it was that TransfieldServices did. If you asked 20 different people what we did you would get 20different responses.With so much confusion, there were many mixed messages being communicatedexternally, which was damaging to our corporate identity and industry positioning.There was an obvious need to review our corporate identity and develop clearstatements to define who we are, what we do, what makes us different , and toalso create a fresh new look that would make us stand out from our competitors.We spent a year and a half researching, reviewing and developing a new brandstrategy; a major part of developing our strategy was research conducted with ourpeople and clients. In all we interviewed and received online responses from morethan 1,200 people across the globe.There were two key findings from the research.when asked to describe who we are and what we do, there was a largeamount of confusion and inconsistency from our people and our clients, andour people, their knowledge and our reputation for getting things done is whatdefines our business and sets us apart from our competitors.Based on these two points – the first being the reason why we conducted theproject – we have been able to define who we are, and what sets us apart.If we all understand who we are as a business, and are consistently using the samemessages it will help us build a strong and consistent image and positioning in theindustries and geographies in which we work.AT US NOWMany of you would have noticed that over the lastfew months there has been a change in the wayour business is talking about and presenting itself.There is a reason for this…Corporate Marketing Manager, SACHA ADAIR,explains our new brand.Business Card front.pdf 1 20/01/2012 2:22:26 PMCMYPETER GOODEManaging Director &Chief Executive OfficerBusiness Card back_12_2011.pdf 1 12/12/2011 10:13:14 AMCMMYCYCMYKM +61 499 999 999D +61 2 9464 1000F +61 2 9464 1000goodep@transfieldservices.comTransfield ServicesLevel 10, 111 Pacific Hwy, North Sydney, NSW 2060Locked Bag 917, North Sydney, NSW 2059CMYCMMY1millionchallengeCYCMYKtransfieldservices.com
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LOOK AT US NOW - Transfield Worley

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