The Dawn of DLf founDaTion

BUILDINGLIVESTHE DLF-CSR QUARTERLY NEWSLETTERVOL I ISSUE 3 JULY - SEPT 2008FoundationThe Dawn of DLF FoundationDLF has embarked on an ambitious mission towards fulfilling its social commitments.While the philanthropic and CSR initiatives of the company date back to the early days ofits formation, a more recent development has been the setting up of the DLF Foundation.The DLF Foundation has been created to enhance philanthrophic measures alongside CSRinitiatives. Having never lost sight of its responsibilities as a change agent for acceleratingthe pace of socio-economic transformation across communities, DLF considers socialresponsibility an integral part of business strategy and conduct, and the establishment ofthe DLF Foundation reinforces this commitment.Under the direct patronage of Mr. K P Singh, Chairman - DLF Limited, the DLF Foundationhas been formed with the mission of ‘Building India’ from the grass roots by creatingsustainable eco-friendly programmes. It aims to foster significant improvements in theeducation, training, health and environment scenario in India by introducing improvedmethodologies and establishing strategic global partnerships to infuse change.*All social and economic interventions by the DLF Group are identified and conceived keeping in mind the need, requirement andthe benefit which they are likely to give to the community where they are intended to be implemented.ContentsPartnership 2Education 4Health 5Environment 6Urban Initiative 8

THE DLF-CSR UPDATEDLF forges partnership with The Prince’s CharitiesMr. K P Singh to head India Advisory BoardEDucationDLF Learning Excellence CentresDLF- Pratham Learning Enhancement4Programme (LEP) upgraded to English medium,Rural Libraries to be set up...HealthQuarter’s HighlightFoundationThe Chairman of DLF, Mr. K P Singh, has acceptedthe invitation of His Royal Highness, PrinceCharles, Prince of Wales, to become the Chairmanof the India Advisory Board of The Prince’sCharities in India.The DLF Foundation is facilitating the setting upof the Prince’s Charities in India. The mission is tocreate synergies and evolve the best strategy toenergise and activate various charitable initiativesof His Royal Highness in India.Earlier this year, Mr. K P Singh had interacted withPrince Charles in London to discuss the focusareas for charitable initiatives in India. PrinceCharles on his part had introduced The Prince’sCharities to the DLF Chairman. The Prince’sCharities is the formal omnibus name for 19operational charities. The formal appointment ofMr. K P Singh as the Head of the Indian AdvisoryBoard of Prince’s Charities has paved the way forcollaborations that will work towards improvingthe built environment, creating sustainableurban development, striving for integrated ruraldevelopment, responsible business, alternativeeducation, healthcare and promoting traditionalskills, knowledge and arts.The Prince’s Charities is the largest multi-causecharitable enterprise in the United Kingdom. TheCharities are active across a broad range of areasincluding opportunity and enterprise, the builtenvironment, responsible business, educationand health. Additionally, there are six socialenterprises whose profits are donated to charity.The Charities reflect Prince of Wales’s long-termand innovative perspective, and seek to addressgaps in areas of intervention.DLF Rural Primary Health Centres5Reaching out to rural communities to spreadawareness on prevailing diseases in the local area,Organising health and awareness camps...New InitiativesEnvironmentInfusing new impetus in the environment drive,6Plantation drive intensified, setting up of anorganic farm and pioneering new age energygeneration...labour careNew Residential Block7Setting new precedents in labour training,Exemplary project launched at the 42-acre sitein Gurgaon...Aap ki RasoiURBAN INITIATIVE8Find out how the DLF-CSR ‘Aap Ki Rasoi’programme is helping Pradeep Kumar buildhis life and fulfill his life’s little dreams...NEED OF THE HOURFund Raiser for BiharFlood VictimsExtreme disaster caused by floodsin Bihar has rendered many peoplehomeless and penniless. In order tomake a small contribution towards theongoing relief and rehabilitation efforts,the DLF-CSR under the aegis of the DLFHR Department organised a fund-raiser,on a voluntary basis, amongst DLFemployees across India. The employeescame forward in large numbers toextend their support, with each of themdonating one day’s basic salary towardsthis noble cause. A total of Rs. 40 lacs hasbeen raised by the employees and themanagement, and is being contributedto the ‘Prime Minister Relief Fund’. Wethank all the employees for comingforward and helping the flood victims intheir hour of need.

HealthDLF PRIMARY HEALTH CENTRESCommunity OutreachActivitiesDLF - Pratham Learning EnhancementProgram (LEP) - 2007-08 is currentlyoperational in 30 government schoolsspread across 25 villages of Gurgaondistrict. In a recent development, LEPhas been upgraded to English learningand a DLF Pratham library is also beingestablished in each school. The previousmodel was restricted to enhancing learninglevels in Hindi.The project will now cover threecomponents: ‘Learning to Read’ classesfor children lagging behind in classes Ito V, English Module for classes II to V &Library facility for all children of the school.Pratham’s ‘Learning to Read’ module is anaccelerated learning programme designedfor children of 6 years and above, whoare unable to read simple text fluentlyor/and are unable to do simple arithmeticcorrectly. Complimenting this, the DLF-Pratham Library program is designedto develop reading habits in children byintroducing them to the interesting worldof story books. Apart from this, poemrecitation, storytelling, painting, roleplaying are some other activities that havebeen taken up to make learning a joyousexperience for the children. The Englishmedium learning and the thrust on readinghabits will add new life to the LEP.Syllabus Components of English moduleConversationBased on a Q & A plan, the conversation component will help children to build confidenceto converse in English. The teaching module and learning ranges from the simple format(understanding simple questions and answer in YES and NO) to complex format (answeringin full sentences).ReadingCommences with learning of consonants and respective sounds, followed by blendedsounds ( Sl – Cr – St etc) and single sounds or digraphs (Sh, Ch, Ph, Dh etc). This is followedby introduction of vowels, followed by word making. Reading material (from simple wordsto paragraphs) is distributed to enhance reading abilities. Thereafter, training in basicwriting follows.On 15 th August, the Swapana Sarthak School, an informallearning platform for primary level children set up by DLF,celebrated the Independence Day with great enthusiasmand fanfare. Students of all batches participated and puttogether a one hour song and dance show revolvingaround the theme of the Independence Day. Apartfrom facilitating free-of-cost learning facilities, SwapanaSarthak undertakes various activities regularly, whichinclude organising outings and functions, to boost theconfidence and morale of the young ones.ON THE ANVILRenovations at ChakarpurGovernment schoolTo create better schooling infrastructure and to inculcatea sense of quality learning amongst the students, DLF-CSR is undertaking renovation of the assembly hall atthe Government School located at village Chakarpur,Gurgaon. On the request of the local community andthe school children, the renovated structure will providea state-of-the-art hall, where not only students fromthis government school but also from other adjoininggovernment schools can organise inter-school culturalevents, dramatics, debates, seminars, lectures etc.Community Outreach activities arebeing taken up proactively across allDLF Primary Health Centres (PHC).To increase the awareness of thesurrounding communities, paramedicstaff is going door-to-door to informthe local people about the availableservices at the respective PHCs.Pediatric Health Campfor Aanganwadi ChildrenOn 19 th September, three doctorsfrom DLF-CSR partner NGO, MamtaHealth Institute for Mother and Child,conducted a pediatric health camp forthe children of Anganwadi in villageNawada Fatehpur.Awareness on Dengueand MalariaWith the help of Panchayatrepresentatives, a community meetingwas organised at the Nawada FatehpurPHC on 2 nd September. The DLF-PHCmedical officers conducted a communitytalk on various issues relating to themosquito-borne menaces – Dengue andMalaria. Participants were sensitised onvarious preventive measures to avoidthe spread of such diseases, the earlysymptoms and first aid. Since Gurgaonhad witnessed a Dengue outbreakduring the monsoons this year, thismeeting was deemed to be timely andrelevant.General Health CapsuleIn order to increase awareness of therural communities on matters relatingto general health care, a meeting wasorganised in village Hyatpur on 27 thSeptember. The deputed lady doctorsensitised the participants on pregnancycare, safe drinking water practices andsanitation issues.

Plantation DriveNew residential training blockMore Rains, More Greens*Location wise details of theDLF-CSR plantation driveTreesSmall PlantsSetting New Precedents in Labour TrainingCome monsoons and nature comes in fullbloom. The lush greens become moredelightful, calling out for our attention tothe vital significance of being surroundedby a healthy eco-system. In fact, this is thetime for action since plantation drives aremost successful during the monsoons. Thesurvival rate of young saplings is higherduring the rains. DLF responded to thecall by intensifying the plantation drive,planting a total of 37,000 trees, with theDLF-CSR* department planting 17,000and DLF Horticulture Department plantinganother 20,000 trees.DLF Phase V,Westend Heights Road3755 NoneChakarpur Govt. School686 1000Nathupur School1216 1000DLF Mega Mall Road3232 NoneCurtain has risen on an exemplary projectthat will set a precedent of sorts in labourtraining. The project is the residentialconstruction training school establishedat the newly established DLF-Laing O’Rourke labour hutment site spread over42 acres in Khirki Dhaula, Gurgaon. Theresidential school is imparting training toconstruction manpower, which includesorientation to new inductees in varioustrades as well as conducting refreshertraining for supervisors. The training beingconducted by in house trainers coversvarious trades such as carpentary, formmaking, bar bending etc. Here’s a glimpseat the well-planned labour hutment siteand the construction training school withinits premises...Clockwise from above:Wazirabad Village & CrematoriumGround & SchoolNathupur VillageDLF Phase V, Faridabad RoadDormitory sleeping facility for the construction workers,Display of technical tools and aids, Computer room withinthe training centre premises, Construction model tofacilitate simulation training, Training classes being heldby in-house trainers1332 500715 None325 5000New InitiativeOrganic FarmingAlthough internationally there is a sustained emphasis on organic cultivation and useof organic products, in India the practice of organic farming is still at a nascent stage.With an objective to give impetus to the organic movement in India, DLF-CSR intends topioneer an organic farming project to be launched first in NCR. Partnerships are beingdeveloped to execute the project. Once the project is established here, it will then bereplicated in other states across India. The focus will be to create a model organic farm,which will encompass training of farmers and motivating them to ‘go organic’, as well asbranding and marketing of the organic produce along with established partners.Award for InnovationDLF pioneers New Age Energy GenerationThe ‘National Award for Excellence inEnergy Management’ was received byDLF Commercial Developers (DCDL)for the Natural Gas-based cogenerationsystem installed at DLF Infinity Towerssince March 2006. The first-of-its-kindenvironment-friendly energy generationplant in India, with a 9.8 MW capacity and3472 TR (tonnes of refrigeration) coolingcapacity was recognised by CII IGBC forusing the best innovative technology.The award was presented to DCDL at theprestigious award distribution functionof the ‘National Award for Excellence inEnergy Management’ held in August atPune.Mr K K Bhattacharya, Sr Executive Director, DLF Utilities,recieving the award

VOICESWhat does ‘Aap ki Rasoi’ mean to you?“The last issue of the CSR Newsletter introduced the ‘Aapki Rasoi’ initiative taken up by DLF-CSR, which is the‘free daily meal programme’ for the poor and disabled,being run at the India Gate lawns in New Delhi.This issue, we feature a voice from the crowdtelling us how ‘Aap Ki Rasoi’ is helping him tobuild his life...PRADEEP KUMARAge: 18 yearsPlace of Origin: PatnaYears in Delhi: 8Occupation: Runs arented-out PCO trolleyI started my life in Delhi by picking ragsand doing odd jobs. After four years, bythe will of God, I came in contact withBadal, the owner of PCO trolleys, whooffered me to run one of his trolleyson a rent of Rs.100 per day. I stationedmyself at the busy India Gate area anddid good business in the evenings.However sending money home alwaysremained a dream.Thanks to the free food I get from ‘Aapki Rasoi’, this dream stands fulfilledtoday. Earlier, I had to close shop andcommute a long way from India Gateto stalls near Park Hotel to find cheapfood everyday. Owing to this, myearnings certainly used to get effected.Now, I work through the day as I havemy meals provided for by DLF.The food van arrives exactly at 12.30pm and I know it is time to take a break.I can work more so I earn more andyes, since I don’t spend a penny on myfood, so of course I save more too! I’vestarted sending a part of my earningsto Patna, and you know what – myfather has already started renovatingthe leaking roof back home. Anotherdream of mine is to fly in one of theplanes that I see flying”overhead whileI gaze at the night sky on my trolley.Can someone help me with that too?!Content Manager: Lotica Thukral. Published by Corporate Communications,DLF Limited, DLF Centre, Sansad Marg, New Delhi - 110001, India.Tel: (+91-11) 42102030Editorial enquiries/feedback to be e-mailed at editorinbox@dlfgroup.in. Formore information/inquiries on DLF-CSR Programme, e-mail at paul-gayatri@dlfgroup.in. This Newsletter is for private circulation only. All material printedin this publication is the sole property of DLF Limited. Reproduction withoutprior written permission from DLF is strictly prohibited. The informationpublished in this newsletter is correct at the time of its publication.