Kingston Prospectus - Study Group

Business and Managementwww.kingston.ac.uk/iyoneLeading to degrees in: Business (joint honours), BusinessAdministration, Business Management, Business Studies,International Business, Marketing Communications andAdvertising and Marketing Management.Subject-specific modulesEnglish and Skills for University StudyThis module will provide you with intensiveEnglish Language preparation in all importantskills areas (reading, writing, speaking andlistening) and with the necessary academic studyskills relevant to progressing to year two of adegree programme at Kingston University. Uponsuccessfully completing the module, you will beequipped with a wide range of language andacademic skills which will give the confidenceto succeed on the remainder of your degreeprogramme, including a high degree of languageexpression, evaluating information and creatingarguments from multiple sources and correctreferencing.Marketing PrinciplesYou will learn the fundamentals of marketing,providing you with solid platform for you todevelop more specialist subject knowledge asyou progress through your degree. In additionto understanding the principles of the subjectyou will also develop skills to enable you toclearly communicate your own ideas onmarketing and be able to critique the latestthinking of the discipline. The module is deliveredusing a combination of lectures, in-classexercises, case studies and guest speakers,enabling you to apply your theoretical knowledgeto real marketing situations.Managing Business InformationYou will explore the use of mathematicaltechniques together with informationtechnology to develop output which servesdecision making in business. As well asdeveloping an appreciation of the dependancybetween mathematics and IT in business,you will develop employable skills in applyingmodelling to solve everyday business problemsand learn how to analyse data correctly.Business EconomicsYou will learn basic business and economicconcepts and focus on their application tocurrent issues and the world of government,business and the market. The material andformat used are designed to develop yourability for clear and structured analysis; youwill develop both awareness and understandingof core business economic concepts withan ability to communicate these conceptsusing appropriate terminology. The modulewill enhance your employability by developingcritical thinking and oral and written communicationskills that are relevant to the world of work.Organisational BehaviourYou will explore the core topics and conceptsof the behaviour and management of peoplein work situations. The topic is organised intothree main parts so that there is a traditionalprogression from the individual, to the groupand, finally, to the organisational levels ofanalysis. Based on theoretical understanding ofindividual and group behaviour in organisations,you are given the opportunity to reflect on andlearn from your own and others’ experiencesand behaviour in the group. Throughout themodule you engage in activities that enable youto develop your academic and other relevantskills, which can be applied throughout your timeat the university and taken into your future workand organisations.Kingston University’s“learning materialsand facilities areoutstanding.”Ifeanyi, NigeriaInvestment and Financial Risk Management MSc4647