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Informant Vol 10 No 2 - 2013 Spring - National White Collar Crime ...

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Social Media Best PracticesLos Angeles County Sheriff’s Department Using Social Media to Prevent <strong>Crime</strong>By Elizabeth SingerThe Los Angeles County Sheriff ’s Department(LASD) launched a new unit dedicated to monitoringand connecting through social media. Theunit, named the Electronic Communications Triage Unit(eComm) is an around-the-clock operation that is integratedinto the Department’s media and public outreach.“Social media is playing a large role in policing,” DeputyTony Moore said. “People want to receive informationthrough social media and other open-source tools.”LASD Captain Mike Parker commands the Sheriff ’sHeadquarters Bureau (SHB) and coordinates the Department’smedia and public outreach. He identified a needto create a dedicated unit for managing and monitoringLASD’s social media presence.The unit includes three deputies and five law enforcementtechnicians (who are civilian employees). The teamis responsible for maintaining multiple social media accountsthat include Facebook®, Twitter®, YouTube®, Nixle®and Pinterest®.“Law enforcement agencies need to understand thevalue of social media.” Deputy Moore said. “Even smallagencies can connect through Facebook, but it is importantto maintain the page. An empty page leaves a wrongimpression.”Community ConnectionThe <strong>No</strong>. 1 goal of eComm is to maintain a tool thatconnects LASD with the community. The LASD Facebookpage, for example, provides a look at staff on the job,news highlights and crime prevention/alerts. A recent postfeatured a story of a baby seal rescued by deputies after itstrayed into traffic.The baby seal story received numerous ‘likes,’ ‘shares’and comments, as it illustrates a more compassionate sideof law enforcement. Implementing social media can establisha more personal connection and put a face on lawenforcement. This connection can demonstrate that policeofficers are there to help – no matter the cost.eComm also monitors social media for mentions ofLASD for reputation management. “We respond to thecommunity to answer questions and prevent misinformationfrom spreading,” Deputy Moore explained. If law enforcementhas a presence on social media, people are morelikely to go to the source for information.SurveillanceSurveillance is integrated into LASD’s social mediamanagement. Keeping an eye out for mentions of illegalactivities or emergencysituations has createda new type of policingdubbed “we’re payingattention policing” byCaptain Parker. As such,the Department hasbeen featured on severalnews media outlets forthe use of social mediasurveillance to preventillegal parties often referredto as “FacebookParties.”Party organizers mayadvertise events openlyon social media, andannounce there will bedrugs and alcohol available.These parties promote underage drinking and druguse. Many have led to violence and gang activities.The eComm unit monitors social media for activitieslike these illegal parties, triages the information and forwardsit to the appropriate unit for response. In some casesthe information is forwarded to neighboring agencies.This surveillance and information sharing allows lawenforcement to intervene and stop the parties before theyhappen. Prior to social media monitoring, police wouldbe called to the parties, usually after fights erupted. Today,fewer parties take place.Deputy Moore explained “we knew advertisements forFacebook parties were there, but when they started advertisingNOZZ (nitrous oxide), alcohol and drugs, we startedmonitoring posts more closely.” Some advertisementsfor the parties state they charge for admission, which mayviolate municipal codes.Deputy Moore emphasized that eComm is not solelysurveillance, but is more focused on community relations.He also noted that LASD provides training for employeesand outside agencies throughout California on socialmedia.To view some of LASD’s social media sites go to:• http://pinterest.com/lacountysheriff/• https://www.facebook.com/LosAngelesCountySheriffsDepartment• https://twitter.com/LASDTalk• https://twitter.com/LASDChris WWW.NW3C.ORG 13

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