PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
How <strong>PR</strong> <strong>evaluation</strong> is changing• Move towards measuringoutcomes rather than outputs• AVEs widely discredited• Quantity AND quality