PR evaluation case study with The BIG Partnership - GCN

Case studyThe campaign generated 111 pieces of media coverage in the UK,including BBC Radio Scotland, Daybreak, STV News at 6, Scottish DailyExpress, Scottish Sun, plus regional and local titles. The potentialaudience reach was over 38 million.Visitor numbers at The Famous Grouse Experience were up 191%compared to the weekend prior to the record being set and salesturnover at the visitor centre doubled based on the same weekend in2010.In Bulgaria, the ‘message in a bottle campaign’ ran over 11 weeks,reaching a total of 400,000 people. At international airports, displaysfeaturing the replicas had a direct impact on sales leading to a 52%uplift at Schiphol airport and 30% rise in Kuala Lumpur airport.