PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
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Case <strong>study</strong><strong>BIG</strong> has worked <strong>with</strong> Transport Scotland tomanage the <strong>PR</strong> for the AW<strong>PR</strong> since 2009.Our objectives are:AberdeenWesternPeripheral RouteTransport Scotland is thenational transport agency forScotland.<strong>The</strong> Aberdeen Western PeripheralRoute (AW<strong>PR</strong>) is a new roadbeing developed to improve travelin and around Aberdeen and theNorth-east of Scotland.• Raise awareness and understanding of the needfor the AW<strong>PR</strong>• Promote the benefits of the route• Minimise and counter-balance negative mediacoverage• Raise awareness and understanding of theAW<strong>PR</strong> in industry to support the procurementprocess
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