PR evaluation case study with The BIG Partnership - GCN

Case studyEvery year on August 12 th , The Famous Grousecelebrates its brand birthday, and in 2012 theyset themselves a particularly big target – tocreate the world’s largest bottle of whisky.The Famous GrouseThe Famous Grouse BlendedScotch whisky has a historythat stretches back over 200years.It is the number one sellingblended whisky in the UK, andexports to over 100 countriesaround the world.We were briefed to deliver a campaign thatwould meet three objectives:• Deliver UK-wide coverage for The FamousGrouse brand• Engage with global audiences in key markets• Drive footfall to The Famous Grouse Experience,the brand’s visitor centre