PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
PR evaluation case study with The BIG Partnership - GCN
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What did we measure?• Outputs• Quantity of coverage• Reach of coverage• Tone of coverage for 2012• Tone of coverage year on year• Tone of coverage by publication• Source of coverage• Key message analysis• Website analysis• Outcomes• Tone of letters to editor• Progress of project
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