agriculture and ecosystem services - Serena

Case Study 2©©B. Garmash©©C. DeVrisNevertheless, being an important producer of cereals, fruits, oil seeds and dairy products,Ukraine has great potential to introduce several traditional GI-certified food products to themarket and the circuit of rural gastronomic tourism.Heifer-Ukraine interviewed 1 000 consumers, sampled from ten different administrativeUkrainian regions, as well as 300 small and medium-sized producers to identify a shortlist ofpotential products suitable for GI labelling and people’s attitudes towards GI certification.Potential GI candidate products include sweet onions from the Yalta region (tsybulya “Yaltyns’ka”),watermelons (kavun) from the Kherson region, soft cheese (bryndza) from the Zakarpattia regionand fruit jam from apples (doneshta variety) from the Kamyanka and Vinnitsa regions (Figure 6).The investigation further revealed that people generally have little knowledge about thetraditional and local products of the various Ukrainian regions and about the GI certificationprocess. They believed that public policies should promote local products and give financialsupport for their production. Thus, this example clearly shows how poor legislation and policiesat the national level determine the lack of knowledge and interest amongst both consumersand producers. As a consequence, farmers cannot make use of the potential of GI certificationfor additional income generation.ReferencesBakun, Y., Teres, V. & Osadcha, O. 2010. Study of potential origin-linked quality food products and theirdemand in Ukraine. Final Report Project TCP/UKR/320 – SEU- LoA/10/004.Teres, V., Osadcha, O. & Bakun, Y. 2010. Opportunities for remuneration for positive externalitydevelopment in Ukraine as a booster of income generation. Poster presented at the FAO stakeholdersconsultation on Food Security through Additional Income: From PES to the Remuneration of PositiveExternalities in the Agricultural and Food Sector, 27–28 September 2010, Rome, Italy.70