Synovate Business Consulting - Eurocham

Kids are either spending or influencing US$ 500billion worth of purchases !!!There are multiple categories where kids would have maximum sayShopping for snacks / candy / chocolate / softdrinksBase: All respondents aged8-14Source: Synovate YoungAsians Survey 2008% Regional CN HK JP KR PH SG TH VN27 40 33 44 40 13 32 55 24Selecting games and toys 19 25 22 37 20 9 20 30 17Visiting fastfood outlets/quick servicerestaurants16 25 19 21 31 8 25 25 11Shopping for clothes / apparel 14 17 20 20 33 10 17 26 2Buying a mobile phone 11 7 12 9 29 7 14 20 3Buying video games / system 11 9 14 17 9 5 12 23 6Shopping for toiletries 4 2 9 2 3 2 4 14 3Buying skincare / grooming products 4 1 6 3 2 3 2 12 1Buying a computer / software 3 5 7 1 3 3 5 4 1Subscribing to pay TV service 2 1 3 0 4 1 0 2 0Buying a family car 2 0 2 1 0 0 2 0 0Selecting banking account 2 0 3 1 2 2 2 4 0Planning a family trip abroad 1 0 4 1 0 1 4 0 0Parents are willing to buy more for their kids because of smaller family size, dualincomes and postponing children until later in life.Time-stressed parents may also substitute material goods for time spent with their kids© Synovate 2011 www.synovate.com/businessconsulting15