Synovate Business Consulting - Eurocham

...As do family patterns and mothering strategiesMotheringSharingGate-keepingSelf-image ofthe mother• identity = 100% mother• mother and child areone• identity = woman (+mother)• mother and child areseparate entities• identity = child manager• mother guides the childRelationship• dependence• hierarchy,inequality• responsibility to protect,shelter child• equality• communicate, descendto level of the child• control child by meansof discourse• normative, strictHow shesees herchild• small, fragile, cuddly,dependent• in need of mother’s love,care, protection• progressive, youngadult, independent• stimulate child to find itsown way in the world• chaotic, unpredictable• child needs clearstructure, regularity,consistency© Synovate 2011 www.synovate.com/businessconsulting22