Synovate Business Consulting - Eurocham

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The psychological development from anatural being to a cultural (cultivated) beingshows the following evolution:... and throughout this period,any child is part of two keysystems:The Family SystemThe Peer Group system© <strong>Synovate</strong> 2011 www.synovate.com/businessconsulting18
Marketing to kids and teens= Marketing to systemsWhich system to target?• Depends on age• Depends on potential relevance of the product in relation to thedifferent systems100806040200BirthKid9 Teen15 adultFamily SystemPeer Group System© <strong>Synovate</strong> 2011 www.synovate.com/businessconsulting19
Page 1 and 2: Is Growth back on your agenda?www.s
Page 3 and 4: Global GrowthConsultingfrom Vietnam
Page 5 and 6: ways we can assistSome of the quest
Page 8 and 9: Our presence & coverageSynovate Bus
Page 10 and 11: Kids in AsiaToday’s Kids: Multi-T
Page 12 and 13: They fit 29 hours of activities int
Page 14 and 15: And they use mobile phones as multi
Page 16 and 17: No wonder then, kids in Asia are ha
Page 20 and 21: Marketing to kids and teens= Market
Page 22 and 23: ...As do family patterns and mother
Page 24 and 25: To marketers, relevance of the syst
Page 26 and 27: 'North of the Border'© Synovate 20
Page 28 and 29: We are all Brand custodiansBrandDev
Page 30 and 31: The Search for Harmony....© Synova
Page 32 and 33: Maintaining Independence© Synovate
Page 34 and 35: Planning is everything, the plan is
Page 36: Helping you to Focus on opportuniti

Synovate Business Consulting - Eurocham

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