Synovate Business Consulting - Eurocham

Communication =Key to the system functioning• Thus, depending on the age, the family and/or peer group system needs to beinvoked• Communication between parent-child• Communication between peers• Key to successful marketing for kids and teens is making the product/the brandsubject to communication within the system• Need to have a ‘function’ within the system• Not all products/brands can have a function within each system, but some do:- If the product or brand strategy focuses on kids and teens, the family system, as wellas the peer group system can be taken into consideration© Synovate 2011 www.synovate.com/businessconsulting25