BUSN 258 Week 3 Case Study/indigohelp

BUSN 258 Week 3 Case StudyTo Purchase This Material Click below Linkhttp://www.indigohelp.com/BUSN-258/BUSN-258-Week-3-Case-StudyFor more classes visitwww.indigohelp.com1. Interview: After completing your assigned readings for this week, interview someone whohas a customer relations/customer service role or responsibility where the person hasorganizational responsibility and knowledge of the companyÂ’s customer relations policies.This person could be in your own organization or in any other company. Ask the intervieweeto describe the role and importance of customer relations/customer service to theorganization and the top three customer relations/customer service issues faced by theorganization. In case of a last minute conflict it is best to have a second choice lined up.

2. Supporting Research: Based on what you learned in the interview, you'll conduct onlineresearch using scholarly resources, which can be found in the DeVry Online Library(available under Course Home) and online research sources such as Google. Locate at leastfour articles (two must be from scholarly resources) that discuss the current business climatefor this company for inclusion as sources in your paper. What are current trends in thisbusiness (or in the overall industry of which this business is a member) that might impactcustomer service, customer satisfaction, or customer loyalty positively or negatively?ExamplesA.) Toyota is a business in the auto industry. Customers want safe cars. Toyota has had aseries of setbacks in recent months from brakes failures to acceleration issues. Toyota has ahistory of great customer relations, but now appears to have to re-shape its image. Other carcompanies are using safety and quality messaging against Toyota (insert accurate APA intextsource citation here). Toyota needs to address its customer service programs andcustomer relations for both existing customers and potential new customers.B.) Yume, the owner of a local Thai restaurant, has recently introduced a customer loyaltyprogram where customers earn points for purchases that can be redeemed for free food anddrinks; and customers love it! The American Restaurant Association says that loyaltyprograms are growing in popularity, especially in small boutique establishments, where thereis a more personal connection between the owner and the customer (insert accurate APA intextsource citation here). Yume's customers are very loyal and very satisfied, so since serviceimprovement may not be entirely necessary, she may be able to expand her relationship withher customers by selling her sauces and cookbooks to her customers. This venture may alsoattract new customers!3. Analysis and Recommendations: Using what you've learned from the interview and yourresearch, analyze the customer service environment at this company. How can customerservice be improved? What are your recommendations to this company based on what you'velearned?4. Additional requirements: Prepare a 750 word (minimum) paper addressing these questions,using APA style and formatting. Pay particular attention to the accurate citation of yourinterview source and your secondary research sources. Full contact information for yourinterview source (interviewee name, company name, phone, and email address) is required,and should be included as a separate Appendix page following your Reference page.