Why FARBE LACK? - European-coatings.com
Why FARBE LACK? - European-coatings.com
Why FARBE LACK? - European-coatings.com
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Display Ads: Rates & Discounts<br />
Display Ads<br />
Depending on size and frequency of your advertisements, the level of discount may vary<br />
(see page 10, top 11: series and quantity discounts) in the course of one insertion year.<br />
This chart gives you a quick overview on the different advertisement rates available.<br />
Size Colour<br />
(CMYK)<br />
1/1 b/w<br />
2c<br />
3c<br />
4c<br />
Island b/w<br />
2c<br />
3c<br />
4c<br />
1/2 b/w<br />
2c<br />
3c<br />
4c<br />
1/3 b/w<br />
2c<br />
3c<br />
4c<br />
1/4 b/w<br />
2c<br />
3c<br />
4c<br />
Width x height<br />
in mm<br />
(type area)<br />
1 insertion<br />
‘ per ad<br />
175 x 250 2,760.00<br />
3,260.00<br />
3,760.00<br />
4,260.00<br />
118 x 175 2,070.00<br />
2,320.00<br />
2,570.00<br />
2,820.00<br />
175 x 125<br />
or 86 x 250<br />
175 x 85<br />
or 60 x 250<br />
175 x 60<br />
or 86 x 125<br />
or 42 x 250<br />
1,380.00<br />
1,630.00<br />
1,880.00<br />
2,130.00<br />
920.00<br />
1,087.00<br />
1,254.00<br />
1,421.00<br />
690.00<br />
815.00<br />
940.00<br />
1,065.00<br />
Date of publication:<br />
1 st week of month<br />
Closing date for advertisements and digital data:<br />
approx. 14 th of month preceding publication<br />
EC Show issue April: 9 March 2011<br />
Closing date for classified ads and digital data:<br />
approx. 16 th of month preceding publication<br />
(later dates on request)<br />
3 insertions<br />
‘ per ad<br />
2,484.00<br />
2,934.00<br />
3,384.00<br />
3,834.00<br />
1,966.50<br />
2,204.00<br />
2,441.50<br />
2,679.00<br />
1,311.00<br />
1,548.50<br />
1,786.00<br />
2,023.50<br />
892.40<br />
1,054.39<br />
1,216.38<br />
1,378.37<br />
669.30<br />
790.55<br />
911.80<br />
1,033.05<br />
discount<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
= -3 %<br />
6 insertions<br />
‘ per ad<br />
2,346.00<br />
2,771.00<br />
3,196.00<br />
3,621.00<br />
1,863.00<br />
2,088.00<br />
2,313.00<br />
2,538.00<br />
1,242.00<br />
1,467.00<br />
1,692.00<br />
1,917.00<br />
874.35<br />
1,032.65<br />
1,191.30<br />
1,349.95<br />
655.50<br />
774.25<br />
893.00<br />
1,011.75<br />
discount<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
= -5 %<br />
9 insertions<br />
‘ per ad<br />
Please note:<br />
<strong>FARBE</strong> <strong>LACK</strong> issues 3 + 4/2011<br />
(EC Show 2011 pre-show and show issues):<br />
display ads, inserts and stick-on advertising media<br />
+ 5 % on total rate<br />
(applies to less than 3 advertisements<br />
within 12 months)<br />
2,263.20<br />
2,673.20<br />
3,083.20<br />
3,493.20<br />
1,863.00<br />
2,088.00<br />
2,313.00<br />
2,538.00<br />
1,242.00<br />
1,467.00<br />
1,692.00<br />
1,917.00<br />
828.00<br />
978.30<br />
1,128.60<br />
1,278.90<br />
634.80<br />
749.80<br />
864.80<br />
979.80<br />
discount<br />
= -18 %<br />
= -18 %<br />
= -18 %<br />
= -18 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -8 %<br />
= -8 %<br />
= -8 %<br />
= -8 %<br />
12 insertions<br />
‘ per ad<br />
2,208.00<br />
2,608.00<br />
3,008.00<br />
3,408.00<br />
1,759.50<br />
1,972.00<br />
2,184.50<br />
2,397.00<br />
1,173.00<br />
1,385.50<br />
1,598.00<br />
1,810.50<br />
828.00<br />
978.30<br />
1,128.60<br />
1,278.90<br />
621.00<br />
733.50<br />
846.00<br />
958.50<br />
discount<br />
= -20 %<br />
= -20 %<br />
= -20 %<br />
= -20 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -15 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
= -10 %<br />
All rates subject to VAT where applicable.<br />
Media Information<br />
2011<br />
About Vincentz Network<br />
<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />
Print<br />
Advertisers<br />
Readers<br />
Editorial Programme & Events:<br />
1st Half-Year<br />
Editorial Programme & Events:<br />
2nd About Vincentz Network<br />
<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />
Print<br />
Advertisers<br />
Readers<br />
Editorial Programme & Events:<br />
1<br />
Half-Year<br />
Title Portrait<br />
Analyses<br />
Advertising Rates: General Overview<br />
Display Ads: Rates & Discounts<br />
Display Ads: Sizes<br />
Job Ads: Rates & Sizes<br />
Inserts<br />
Special Advertising<br />
<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />
<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />
Digital Files<br />
EC Show 2011 Specials<br />
EC Show Preview & Daily<br />
EC Congress Sponsorships<br />
Online<br />
Advertising Rates<br />
Banner Advertising<br />
Newsletter Advertising<br />
Video Advertising<br />
Webinars<br />
Event<br />
Conference Sponsorships<br />
Sponsorship Packages<br />
Media-Services<br />
Customer Events<br />
Customer Magazines<br />
Reprints/PDF<br />
Contacts<br />
st Half-Year<br />
Editorial Programme & Events:<br />
2nd Half-Year<br />
Title Portrait<br />
Analyses<br />
Advertising Rates: General Overview<br />
Display Ads: Rates & Discounts<br />
Display Ads: Sizes<br />
Job Ads: Rates & Sizes<br />
Inserts<br />
Special Advertising<br />
<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />
<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />
Digital Files<br />
EC Show 2011 Specials<br />
EC Show Preview & Daily<br />
EC Congress Sponsorships<br />
Online<br />
Advertising Rates<br />
Banner Advertising<br />
Newsletter Advertising<br />
Video Advertising<br />
Webinars<br />
Event<br />
Conference Sponsorships<br />
Sponsorship Packages<br />
Media-Services<br />
Customer Events<br />
Customer Magazines<br />
Reprints/PDF<br />
Contacts<br />
11