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Why FARBE LACK? - European-coatings.com

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Display Ads: Rates & Discounts<br />

Display Ads<br />

Depending on size and frequency of your advertisements, the level of discount may vary<br />

(see page 10, top 11: series and quantity discounts) in the course of one insertion year.<br />

This chart gives you a quick overview on the different advertisement rates available.<br />

Size Colour<br />

(CMYK)<br />

1/1 b/w<br />

2c<br />

3c<br />

4c<br />

Island b/w<br />

2c<br />

3c<br />

4c<br />

1/2 b/w<br />

2c<br />

3c<br />

4c<br />

1/3 b/w<br />

2c<br />

3c<br />

4c<br />

1/4 b/w<br />

2c<br />

3c<br />

4c<br />

Width x height<br />

in mm<br />

(type area)<br />

1 insertion<br />

‘ per ad<br />

175 x 250 2,760.00<br />

3,260.00<br />

3,760.00<br />

4,260.00<br />

118 x 175 2,070.00<br />

2,320.00<br />

2,570.00<br />

2,820.00<br />

175 x 125<br />

or 86 x 250<br />

175 x 85<br />

or 60 x 250<br />

175 x 60<br />

or 86 x 125<br />

or 42 x 250<br />

1,380.00<br />

1,630.00<br />

1,880.00<br />

2,130.00<br />

920.00<br />

1,087.00<br />

1,254.00<br />

1,421.00<br />

690.00<br />

815.00<br />

940.00<br />

1,065.00<br />

Date of publication:<br />

1 st week of month<br />

Closing date for advertisements and digital data:<br />

approx. 14 th of month preceding publication<br />

EC Show issue April: 9 March 2011<br />

Closing date for classified ads and digital data:<br />

approx. 16 th of month preceding publication<br />

(later dates on request)<br />

3 insertions<br />

‘ per ad<br />

2,484.00<br />

2,934.00<br />

3,384.00<br />

3,834.00<br />

1,966.50<br />

2,204.00<br />

2,441.50<br />

2,679.00<br />

1,311.00<br />

1,548.50<br />

1,786.00<br />

2,023.50<br />

892.40<br />

1,054.39<br />

1,216.38<br />

1,378.37<br />

669.30<br />

790.55<br />

911.80<br />

1,033.05<br />

discount<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

= -3 %<br />

6 insertions<br />

‘ per ad<br />

2,346.00<br />

2,771.00<br />

3,196.00<br />

3,621.00<br />

1,863.00<br />

2,088.00<br />

2,313.00<br />

2,538.00<br />

1,242.00<br />

1,467.00<br />

1,692.00<br />

1,917.00<br />

874.35<br />

1,032.65<br />

1,191.30<br />

1,349.95<br />

655.50<br />

774.25<br />

893.00<br />

1,011.75<br />

discount<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

= -5 %<br />

9 insertions<br />

‘ per ad<br />

Please note:<br />

<strong>FARBE</strong> <strong>LACK</strong> issues 3 + 4/2011<br />

(EC Show 2011 pre-show and show issues):<br />

display ads, inserts and stick-on advertising media<br />

+ 5 % on total rate<br />

(applies to less than 3 advertisements<br />

within 12 months)<br />

2,263.20<br />

2,673.20<br />

3,083.20<br />

3,493.20<br />

1,863.00<br />

2,088.00<br />

2,313.00<br />

2,538.00<br />

1,242.00<br />

1,467.00<br />

1,692.00<br />

1,917.00<br />

828.00<br />

978.30<br />

1,128.60<br />

1,278.90<br />

634.80<br />

749.80<br />

864.80<br />

979.80<br />

discount<br />

= -18 %<br />

= -18 %<br />

= -18 %<br />

= -18 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -8 %<br />

= -8 %<br />

= -8 %<br />

= -8 %<br />

12 insertions<br />

‘ per ad<br />

2,208.00<br />

2,608.00<br />

3,008.00<br />

3,408.00<br />

1,759.50<br />

1,972.00<br />

2,184.50<br />

2,397.00<br />

1,173.00<br />

1,385.50<br />

1,598.00<br />

1,810.50<br />

828.00<br />

978.30<br />

1,128.60<br />

1,278.90<br />

621.00<br />

733.50<br />

846.00<br />

958.50<br />

discount<br />

= -20 %<br />

= -20 %<br />

= -20 %<br />

= -20 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -15 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

= -10 %<br />

All rates subject to VAT where applicable.<br />

Media Information<br />

2011<br />

About Vincentz Network<br />

<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />

Print<br />

Advertisers<br />

Readers<br />

Editorial Programme & Events:<br />

1st Half-Year<br />

Editorial Programme & Events:<br />

2nd About Vincentz Network<br />

<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />

Print<br />

Advertisers<br />

Readers<br />

Editorial Programme & Events:<br />

1<br />

Half-Year<br />

Title Portrait<br />

Analyses<br />

Advertising Rates: General Overview<br />

Display Ads: Rates & Discounts<br />

Display Ads: Sizes<br />

Job Ads: Rates & Sizes<br />

Inserts<br />

Special Advertising<br />

<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />

<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />

Digital Files<br />

EC Show 2011 Specials<br />

EC Show Preview & Daily<br />

EC Congress Sponsorships<br />

Online<br />

Advertising Rates<br />

Banner Advertising<br />

Newsletter Advertising<br />

Video Advertising<br />

Webinars<br />

Event<br />

Conference Sponsorships<br />

Sponsorship Packages<br />

Media-Services<br />

Customer Events<br />

Customer Magazines<br />

Reprints/PDF<br />

Contacts<br />

st Half-Year<br />

Editorial Programme & Events:<br />

2nd Half-Year<br />

Title Portrait<br />

Analyses<br />

Advertising Rates: General Overview<br />

Display Ads: Rates & Discounts<br />

Display Ads: Sizes<br />

Job Ads: Rates & Sizes<br />

Inserts<br />

Special Advertising<br />

<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />

<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />

Digital Files<br />

EC Show 2011 Specials<br />

EC Show Preview & Daily<br />

EC Congress Sponsorships<br />

Online<br />

Advertising Rates<br />

Banner Advertising<br />

Newsletter Advertising<br />

Video Advertising<br />

Webinars<br />

Event<br />

Conference Sponsorships<br />

Sponsorship Packages<br />

Media-Services<br />

Customer Events<br />

Customer Magazines<br />

Reprints/PDF<br />

Contacts<br />

11

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