Why FARBE LACK? - European-coatings.com
Why FARBE LACK? - European-coatings.com
Why FARBE LACK? - European-coatings.com
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Customer Magazines<br />
Customer Magazines<br />
With products increasingly resembling each other, it is difficult to make a choice.<br />
Advertising messages are interchangeable and often give little indication of<br />
product value and performance. It is important to differentiate and stand out.<br />
Professionally <strong>com</strong>piled information is essential to make the <strong>com</strong>pany behind<br />
the products recognisable – in its philosophy, business culture, image and spirit.<br />
Advertising alone cannot <strong>com</strong>municate these <strong>com</strong>plex factors.<br />
This is the strength of the customer magazine.<br />
It is the ideal medium for <strong>com</strong>municating <strong>com</strong>plex facts credibly in a manner<br />
tailored to the target audience. The customer magazine is thus one of the most<br />
important tools of customer relations. Hardly any other marketing tool achieves<br />
so many <strong>com</strong>munication objectives in one go:<br />
Information<br />
A customer magazine can present <strong>com</strong>plex topics relating to your <strong>com</strong>pany,<br />
products and customers specifically for the target audience. Content and<br />
layout are geared to the readers, your customers.<br />
Image<br />
As the publisher of a customer magazine, you possess a <strong>com</strong>plex, credible<br />
medium for <strong>com</strong>municating your image in word and pictures.<br />
Dialogue<br />
Customer magazines are almost like personal contact – direct and without<br />
wastage. Response facilities encourage dialogue with your customers.<br />
Trust<br />
A regularly published magazine with journalistic flair and high reader use<br />
increases your customers’ trust in your <strong>com</strong>pany.<br />
The production of such an important and individual medium transmitting your<br />
corporate image to the public should be in professional hands. Since 1997,<br />
Vincentz Network has provided a <strong>com</strong>plete service for successful customer<br />
magazines which includes origination, editorial, production, set up and<br />
maintenance of distribution lists and mailing.<br />
Contact us.<br />
Make sure that your message reaches your customers.<br />
Media Information<br />
2011<br />
About Vincentz Network<br />
<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />
Print<br />
Advertisers<br />
Readers<br />
Editorial Programme & Events:<br />
1st Half-Year<br />
Editorial Programme & Events:<br />
2nd About Vincentz Network<br />
<strong>Why</strong> <strong>FARBE</strong> <strong>LACK</strong>?<br />
Print<br />
Advertisers<br />
Readers<br />
Editorial Programme & Events:<br />
1<br />
Half-Year<br />
Title Portrait<br />
Analyses<br />
Advertising Rates: General Overview<br />
Display Ads: Rates & Discounts<br />
Display Ads: Sizes<br />
Job Ads: Rates & Sizes<br />
Inserts<br />
Special Advertising<br />
<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />
<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />
Digital Files<br />
EC Show 2011 Specials<br />
EC Show Preview & Daily<br />
EC Congress Sponsorships<br />
Online<br />
Advertising Rates<br />
Banner Advertising<br />
Newsletter Advertising<br />
Video Advertising<br />
Webinars<br />
Event<br />
Conference Sponsorships<br />
Sponsorship Packages<br />
Media-Services<br />
Customer Events<br />
Customer Magazines<br />
Reprints/PDF<br />
Contacts<br />
st Half-Year<br />
Editorial Programme & Events:<br />
2nd Half-Year<br />
Title Portrait<br />
Analyses<br />
Advertising Rates: General Overview<br />
Display Ads: Rates & Discounts<br />
Display Ads: Sizes<br />
Job Ads: Rates & Sizes<br />
Inserts<br />
Special Advertising<br />
<strong>FARBE</strong> <strong>LACK</strong> Buyers’ Guide<br />
<strong>FARBE</strong> <strong>LACK</strong> Annual Planner<br />
Digital Files<br />
EC Show 2011 Specials<br />
EC Show Preview & Daily<br />
EC Congress Sponsorships<br />
Online<br />
Advertising Rates<br />
Banner Advertising<br />
Newsletter Advertising<br />
Video Advertising<br />
Webinars<br />
Event<br />
Conference Sponsorships<br />
Sponsorship Packages<br />
Media-Services<br />
Customer Events<br />
Customer Magazines<br />
Reprints/PDF<br />
Contacts<br />
29
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