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Feedback February 2003 (Vol. 44, No. 1) - Broadcast Education ...

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SYLLABUSFigure 1. Side view of the main HiPix DTV-200 card. Photo by Michel Dupagne.JMC 318 Writing for the Media(Writing Intensive)Fall 2002Monday, Wednesday, Friday 10:00– 10:50 a.m. THMH #113Assistant Professor of Broadcasting/KLPR Advisor – Laura F. SherwoodMitchell Telecommunications Center – 102DFigure 2. Side view of the expansion card. Photo by Michel Dupagne.Required Text:Stovall, J.G. (2002). Writing for the Mass Media (5th ed.).Boston, MA: Allyn & BaconPortfolio Materials: Three ring binder and clear plastic pages for holding assignments.Course Objectives: The purposes of this course are to: familiarize the student with avariety of writing styles used in print, broadcast, and cable; allow the student theopportunity to learn to select a medium most appropriate for specific messages; selectan effective message style for tailoring written materials for specific situations; affordthe student the opportunity to improve writing skills; and allow the student to quicklyproduce acceptable copy under time constraints.Figure 3. Control panel window of the 3.0 HiPix DTV-200 application software.Screenshot by Michel Dupagne.Course Description: The student will complete writing assignments of varying styles,formats, and difficulty in the Journalism and Mass Communication computer laboratory.Emphasis will be placed on quality and accuracy (i.e., spelling, grammar, sentencestructure, execution), the selection of an appropriate message style (i.e., create awareness,change perceptions, reinforce perceptions), the improvement of the student’scurrent writing ability, the completion of assignments under time constraints andwriting for media with boundaries (i.e., time and space). The course is designed for anystudent whose career objectives may require them to prepare written material for themedia and as such the class will explore several different applications of writing invarious fields.Assignments: Several writing projects will be assigned. Due to the number of assignmentsplanned, no examinations will be administered. Assignments may include itemssuch as press releases, advertising copy, newsletter copy, copy for a brochure, featurestories, news stories, an opinion/editorial, and web writing. All assignments must betyped and double-spaced on plain, white, unlined typing paper. Handwritten papersare not acceptable—except as noted. 0Each writing sample that students are assigned tobring to class will be worth three additional points on the next writing assignment.Samples selected from the pages of The Antelope will not be acceptable.66 Feedback February 2003 (Vol. 44, No. 1)BEA—Educating tomorrow’s electronic media professionals 67

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