19.08.2015 Views

DIGITAL STORYTELLING!

Feedback February 2003 (Vol. 44, No. 1) - Broadcast Education ...

Feedback February 2003 (Vol. 44, No. 1) - Broadcast Education ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Fiske, John. Television Culture. New York: Methuen, 1988.Fiske, John and John Hartley. Reading Television. London: Methuen, 1978.Fore, William. Television and Religion: The Shaping of Faith, Values and Culture.Minneapolis: Augsburg Publishing, 1987.Frye, Northrop. Anatomy of Criticism. Princeton: Princeton University Press, 1957.Greene, Theodore Meyer. The Arts and the Art of Criticism. Princeton: PrincetonUniversity Press, 1952.Gunter, Barrie. Media Sex: What Are the Issues? Mahwah, NJ: Lawrence ErlbaumAsso., 2001.Hilliard, Robert, and Michael Keith. Broadcast Century and Beyond: A Biography ofAmerican Broadcasting. Woburn, MA: Focal Press, 2001.Himmelstein, Hal. Television Myth and the American Mind. New York: Praeger,1984.Jamieson, Kathleen and Karlyn Campbell. The Interplay of Influence: Mass Mediaand Their Publics in News, Advertising, Politics. 2nd ed. Belmont, CA: Wadsworth,1988.Kottak, Conrad. Prime-Time Society. Belmont, CA: Wadsworth, 1990.Meyrowitz, Joshua. No Sense of Place: The Impact of Electronic Media on SocialBehavior. New York: Oxford University Press, 1985.Newcomb, Horace. ed. Television: The Critical View. 5th ed. New York: OxfordUniversity Press, 1994.Parker, DeWitt. The Analysis of Art. New Haven: Yale University Press, 1926.Pepper, Stephen. The Work of Art. Bloomington: Indiana University Press, 1955.Perse, Elizabeth. Media Effects and Society. Mahwah, NJ: Lawrence Erlbaum Asso.,2001.Rapping, Elayne. The Looking Glass World of Nonfiction TV. Boston: South EndPress, 1987.Rybacki, Karyn and Donald Rybacki. Communication Criticism: Approaches andGenres. Belmont, CA: Wadsworth, 1991.Schultze, Quentin. Television: Manna from Hollywood?. Grand Rapids, MI:Zondervan, 1986.Seldes, Gilbert. The Public Arts. New York: Simon & Schuster, 1956.Shayon, Robert Lewis. Open to Criticism. Boston: Beacon Press, 1971.Smith, Robert Rutherford. Beyond the Wasteland: The Criticism of Broadcasting.rev. ed. Annandale, VA: Speech Communication Association, 1981.Stein, Ben. The View From Sunset Boulevard. New York: Basic Books, 1979.Vande Berg, Leah and Lawrence Wenner. Television Criticism. New York: Longman,1991.A NEW MODEL FOR TELEVISIONPROGRAMMINGSusan Tyler Eastman, Indiana Universityeastman@indiana.eduPanel presentation for the Communication and Technology Division of the BroadcastEducation Association in Las Vegas, NV in April 2002At the last Broadcast Education Association meeting, Jerry Condra of Oswego StateUniversity asked whether the traditional entertainment programming paradigm wasabout to become extinct. Paraphrased for programming teachers and scholars, thequestions are: (1) What is the traditional programming paradigm or model? (2) Howfar will it stretch? Will the traditional model accommodate the content and audiencebehaviors that grow out of new digital technologies? (3) What key differences inprogramming lie ahead? In other words, what kind of programming model will berequired by the arrival of the foreseeable media technologies?From my perspective, the classic entertainment programming paradigm consists offour major parts, as shown in Figure 1: the selection of content, the evaluation ofcontent and audiences, the scheduling of content, and the promotion ofviewing/listening/using that content (see Eastman & Ferguson, 2002). Indeed, to thedegree that news has morphed into entertainment, the same processes apply. Fordecades, the only new element in this model was the rise of program promotion fromminor to major status.Figure 1: Today’s Basic Programming ModelSelection40%+ + =Scheduling50%Promotion10%CLASSROOMAUDIENCESIZESyllabus prepared by: Peter B. Orlik,orlik1pb@mail.cmich.eduEvaluation74Feedback February 2003 (Vol. 44, No. 1)BEA—Educating tomorrow’s electronic media professionals 75

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!