DIGITAL STORYTELLING!

Grading: Ten points will be deducted for each spelling error. Spelling errors includethe following (i.e. receive, seperate, definately). Grammatical errors also result in tenpoints reductions (i.e., “he should have went” or “he could of joined the club”).Content will be judged in terms of the actual execution of the assignment (i.e., Doesthe paper logically flow? Does the material read easily? Are the thoughts clear? Hasthe student met the objective of the assignment?). Each content problem will result ina point reductions.Cheating and Plagiarism: I maintain a “one strike and you are out” policy. I will failyou in the class on the spot and then I will make every effort to see that you areexpelled from this university immediately. Students should examine the University ofNebraska at Kearney Academic Dishonesty Policy under Academic Information,Undergraduate Catalog. Plagiarism is defined as “the intentional appropriation of thework, be it ideas or words, of another without crediting the source” and/or the submissionof work “when such work has been prepared by another person or copied fromanother person (a student’s name on a paper certifies it is his/her work . . . ).Writing for the MediaTentative Course ScheduleAugust/SeptemberM 26 Course introduction and syllabus/Assignment Chap. 2W 28 Discuss Chap 2, Grammar test.F 30 Distribute Obit. assignment, bring copy of an obituary to discuss inclass (3 points.)M 02 Labor Day—No ClassW 04 Discuss Obits (300+ words), Obit. draft dueF 06 Discuss marketing, features (regular & contest—1-2,000 words),Return Obits.M 09 Final draft Obit due. Present in class.W 11 Discuss Letters to the Editor/Editorials, bring sample editorial (3points)Assign. Letter to the Hub (300 words—Possible topic 9-11,the difference a year makes.), Chap. 3F 13 Letter draft due, discuss letters & Chap 3—Basics of Journalisticwriting.M 16 Ch. 5 discussion, students bring a copy of a news release from anewspaper (3 points), distribute newspaper press release assignment.W 18 First draft newspaper press release due, free writing exercise.F 20 Return first draft of newspaper press release, discuss chapter 4 - whatmakes a good news story. Letter/Editorial due, present in class.M 23 Newspaper press release due, distribute radio press release assignment,discuss radio formats.W 25 Radio press release due, present in class.F 27 Times press release (THMS 102), due at the end of class.M 30 Ch. 8 discussion, students bring a “good” magazine ad to class andpresent (3 points), distribute magazine ad assignment.October/NovemberW 02 First draft of magazine ad assignment due, team magazine addevelopment exercise in class.F 04 Return first draft of magazine assignment, distribute sample radio adscript, listen to sample radio ads & distribute radio ad assignment.M 07 Magazine ad due, present in class.W 09 Radio ad due, present in class.F 11 Guest Speaker Mike Sumpter, Public Relations - What it is. Write PRfor Great Platte River Road Archway.M 14 Discuss Chapter 9, the difference between a news story & pressrelease.W 16 PR drafts due. Distribute sample television ad script and assignment.View Coca-Cola and Clydesdale videos. Review pp. 311 - 319.F 18 Television ad due, present in class.M 21/22 Fall BreakW 23 PR final draft due. Read Chapter 6.F 25 Students find a “good” product website and present (3 points),sample websites. Distribute wine and cheese website assignment,discuss organization and flowcharting. Discuss Chapter 6.M 28 First draft of wine and cheese shop website copy due.W 30 Return first draft of wine and cheese shop website copy, discussion.F 01 Completed wine and cheese shop website copy due, present in class.M 04 Draft of contest feature due.W 06 Bring a sample brochure (3 points). Discuss brochures & distributebrochure assignment. Review pp. 354-355.F 08 Final Draft brochure due, present in classM 11 Students bring a feature story from a magazine and present in class (3points). Distribute feature article assignment and discuss cover letters.Return draft of contest feature.W 13 Cover letter due - present in class. Draft of feature story due.F 15 Press release class assignment.M 18 Final Draft of feature story due - present in classW 20 Final Draft of Contest feature due (whole package)F 22 Final Draft of Contest feature continuedM 25 Final Draft continued/votingW 27 Thanksgiving VacationF 29 Thanksgiving VacationDecemberM 02 Resume writingW 04 Rough draft of resume dueF 06 Guest speaker68Feedback February 2003 (Vol. 44, No. 1)BEA—Educating tomorrow’s electronic media professionals 69