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Karl IdsvoogAssistant Professor,Journalism and MassCommunication,Kent State Universitykisdvoog@kent.eduD102, MSPKent, Ohio 44240(330) 672-8301Fax: (330) 672-4064Michelle McCoyProgram Manager,Journalism and MassCommunication,CuyahogaCommunity Collegemichelle.mccoy@tri-c.eduMetropolitanCampus2900 CommunityCollege AvenueCleveland, Ohio44115-3196(216) 987-4584Fax: (216) 987-4572[ ARTICLE ]HDTV: A NEW FACEFOR TV BROADCAST TALENTWhat does new high-definition TV (HDTV) have in storefor talent in 2005? Well, consider how TV broadcasters applyTV and film make-up. Conventional applications include oilbasedproducts, pancake make-up, liquid bases, and dual-finishfoundations. Whether you apply your own make-up or have alicensed professional work with you, expect a new experience inthe future.The unsanitized image that HDTV will bring offers very littleroom for traditional make-up application because the foundationsare so “thick” in consistency. Veteran film make-up expertCynthia McCourt claims talent will come across too artificial,even “corpse-like.” Make-up artist Rose Hill of Los Gatos,California, was quoted in The Orlando Sentinel, “In high def,the concentration is on the eyes and lips – and keeping the skinlooking like skin, instead of a floured cake pan.”Simply put, every facial imperfection, including blatant makeupbrush strokes, will be obvious to the viewer. The ArizonaRepublic reported that NBC Commentator Mary Carillo waspanicking when she heard the Summer Olympics would be onHDTV. “I didn’t realize there was a whole pore issue.” So howdo TV news stations and the rest of the industry overcome thischallenge? For now, the answer is airbrushing.Director of Make-up Design for Film and Television at theVancouver Film School in Canada, Charles Porlier, claims theconcept of airbrushing gained the attention of the film industryin the late 1950s. Large casts in films like Ben-Hur requiredactors to have complete body make-up in order to convincinglyportray people of Middle-Eastern descent. Airbrushing affordedmake-up artists more time, avoiding the tedious task of applyingtraditional make-up on thousands of actors. So the techniqueprimarily was used as an artist’s tool for special effects and inlarge, epic films.Some TV producers require a touch-up or change within 10minutes! The days of just using people’s powder puffs witha little foundation for touch-up are gone. National make-upartist Vickie Lynn Phillips, specializing in multi-cultural makeup,talks about on-location shoots today. “If you are required tomake up eight people or more with different skin shades on locationfor TV, you will have time because today’s machines havemultiple connectors for different shades of foundation, making iteasier to get the job done.”BEA—Educating tomorrow’s electronic media professionals 13